Business Strategy Examples to Learn from in 2021 – PPT Included
Every business, big or small, needs a clear strategy to succeed. The year 2020 was full of unprecedented challenges, and many companies struggled to stay afloat. But as we move into 2021, it’s time to reevaluate our business strategies and learn from those who thrived in the face of adversity.
Here are ten examples of business strategies that you can learn from in 2021, along with a PowerPoint presentation to help you visualize and implement these ideas.
1. Diversification – Tesla
Tesla is primarily known for its electric cars, but the company has diversified its portfolio with innovative products like solar panels and batteries. This diversification has helped the company weather the storm during the pandemic, and its stock has skyrocketed as a result. If your business is heavily reliant on a single product or service, consider diversifying your offerings to reduce risk.
2. Localization – Starbucks
One of the keys to Starbucks’ success is its ability to adapt to local cultures and tastes. The company has tweaked its menu offerings in different countries to appeal to local consumers. Localization can help you connect with your target audience and build a loyal customer base.
3. Subscription model – Netflix
Netflix has disrupted the traditional media industry with its subscription-based model. Instead of paying for individual movies or TV shows, customers pay a monthly fee for unlimited access to a vast library of content. Consider adopting a subscription-based model if you offer digital products or services.
4. Artificial intelligence – Amazon
Amazon’s algorithms use artificial intelligence (AI) to analyze customer data and make personalized product recommendations. AI can help you make better business decisions and improve customer experience.
5. Social responsibility – Patagonia
Outdoor clothing company Patagonia is known for its commitment to environmental and social responsibility. This commitment has helped the company connect with like-minded customers and build a loyal following. Consider incorporating social responsibility into your business strategy to distinguish yourself from competitors and appeal to socially conscious consumers.
6. Customer experience – Zappos
Zappos is famous for its exceptional customer service. The company offers free shipping and free returns, and its representatives go above and beyond to help customers with their purchases. A focus on customer experience can help you build a strong brand reputation and increase customer loyalty.
7. Niche focus – Dollar Shave Club
Dollar Shave Club disrupted the shaving industry by focusing on a specific niche: men who prefer affordable, high-quality razors delivered to their doors. Consider identifying a profitable niche and catering to its unique needs and preferences.
8. Brand partnerships – Spotify
Spotify has partnered with several big brands to create unique campaigns that promote its streaming service. For example, the company collaborated with Coca-Cola to offer a shared experience for both customers. Partnering with other brands can help you reach new audiences and create buzz for your business.
9. Digital transformation – Walmart
Walmart has invested heavily in its e-commerce platform and digital capabilities to compete with Amazon. Digital transformation is essential in today’s increasingly online world, and businesses that don’t adapt risk falling behind.
10. Innovation – Apple
Apple is synonymous with innovation, always pushing the boundaries of what’s possible with new products and technologies. Innovation can help you stay ahead of the curve and differentiate yourself from competitors.
In conclusion, there are countless business strategies that you can learn from in 2021. By understanding these examples and implementing them in your own business, you can improve your chances of success in the years to come. Use the PowerPoint presentation provided to get started today.
