10 Emerging UK Fashion Brands to Watch Out for This Year
It’s always exciting to witness new fashion brands emerging and making a mark in the industry. In the UK, several such brands have been creating waves and gaining attention for their unique designs and innovative approach to fashion. Here are ten emerging UK fashion brands that you should keep an eye on in 2021 and beyond.
1. House of Sunny
Founded in 2011, House of Sunny is a London-based brand that has gained a cult following for its streetwear-inspired designs and colorful, playful aesthetic. They are known for their bold patterns, oversized silhouettes, and playful slogans. Recently, they have also ventured into sustainable fashion with their “Love Letter” collection, which uses recycled fabrics.
2. A.W.A.K.E. Mode
A.W.A.K.E. Mode is a London-based brand that focuses on creating unique and unconventional designs that challenge traditional fashion norms. Their signature style includes oversized silhouettes, unusual draping, and avant-garde details. Their collections are often inspired by art, architecture, and sculpture, making them stand out in the crowded fashion landscape.
3. Rejina Pyo
Rejina Pyo is a Korean-born, London-based designer who founded her eponymous label in 2014. Her designs are characterized by their clean lines, playful colors, and unexpected details. She often uses sustainable materials and focuses on creating pieces that are timeless and versatile.
4. Ahluwalia
Ahluwalia is a menswear brand founded by Priya Ahluwalia, who was named the winner of the 2021 LVMH Prize for Young Fashion Designers. Her designs are inspired by her dual heritage – Nigerian and Indian – and often incorporate vintage fabrics and sustainable materials. Her collections are known for their vibrant colors, bold prints, and unique textures.
5. Supriya Lele
Supriya Lele is a London-based designer who creates contemporary womenswear that blends British and Indian cultural influences. Her designs often incorporate sheer fabrics and eye-catching prints, creating a modern interpretation of traditional Indian dress. She has been named as one of Forbes’ “30 Under 30” in the fashion category.
6. Marques’Almeida
Marques’Almeida is a London-based brand founded by Marta Marques and Paulo Almeida. Their designs are characterized by their deconstructed silhouettes, unexpected fabric combinations, and avant-garde approach to fashion. They have won several awards, including the LVMH Prize in 2015.
7. Rixo
Rixo is a London-based brand founded by Henrietta Rix and Orlagh McCloskey. Their designs are inspired by vintage fashion and often feature bold prints and feminine silhouettes. They are committed to sustainability and use recycled materials whenever possible.
8. Chopova Lowena
Chopova Lowena is a London-based brand founded by Emma Chopova and Laura Lowena. Their designs are influenced by traditional Bulgarian dress and often incorporate handmade textiles and unusual fabric combinations. They have won several awards, including the 2020 BFC/Vogue Designer Fashion Fund.
9. Wales Bonner
Wales Bonner is a London-based brand founded by Grace Wales Bonner. Her designs are inspired by African and Caribbean cultural references and often incorporate traditional tailoring techniques. She has won several awards, including the LVMH Young Designer Prize in 2016.
10. E.L.V. Denim
E.L.V. Denim is a London-based brand founded by Anna Foster, who creates sustainable denim pieces from discarded jeans. Her designs are unique and often incorporate unexpected fabric combinations and raw edges. She has been featured in several publications, including Vogue and Harper’s Bazaar.
In conclusion, these emerging UK fashion brands are worth keeping an eye on in 2021 and beyond. Their innovative designs, sustainable practices, and unique approach to fashion make them stand out in a crowded industry. Whether you’re a fashion enthusiast or simply appreciate good design, these brands are definitely ones to watch.
