10 Eye-Opening Social Media Stats Every Marketer Needs to Know
Social media has evolved over the years, and it has become one of the most powerful tools for marketers. Whether you are a startup company or a large corporation, social media provides you with an excellent opportunity to reach your target audience and grow your business. Here are 10 eye-opening social media stats every marketer needs to know.
1. Social media usage
Did you know that the average person spends nearly 2.5 hours per day on social media? With so much time being spent on social media, it’s important for businesses to establish a strong presence on these platforms and engage with their audience regularly.
2. Mobile usage
More than 90% of social media users access their accounts through mobile devices. This means that businesses need to ensure that their content is optimized for mobile usage to make it easily accessible and easy to read.
3. Video content
Video content is king on social media. In fact, video posts get more than 48% more engagement than other types of content. If you want to engage your audience and drive more traffic to your website, creating high-quality videos should be a top priority.
4. Visual content
Visual content is also highly effective on social media. Posts with images get nearly 95% more views than those without images. Adding visual elements to your posts can grab the attention of your audience and make your content more shareable.
5. Influencer marketing
Influencer marketing is becoming increasingly popular on social media, with more than 80% of marketers using it as a strategy. Partnering with influencers in your industry can help you reach a larger audience and build trust with your target market.
6. Customer service
Social media provides an excellent platform for customer service. In fact, 67% of consumers use social media for customer service inquiries. Ensuring that you have a strong social media presence and a team dedicated to responding to inquiries promptly can go a long way in building customer loyalty.
7. Hashtags
Using hashtags on social media can increase your reach and engagement significantly. Posts with at least one hashtag receive nearly 13% more engagement than those without hashtags. However, it’s important to use relevant and specific hashtags to ensure maximum impact.
8. Social media advertising
Social media advertising can be highly effective in reaching your target audience. In fact, more than 50% of marketers say that social media advertising is one of the most effective tactics for driving website traffic and generating leads.
9. Social media analytics
Analytics can provide valuable insights into the performance of your social media campaigns. More than 40% of marketers use analytics tools to track the success of their social media efforts and make informed decisions.
10. Social media ROI
Social media can provide a significant return on investment. In fact, more than 70% of marketers say that social media has been effective in driving website traffic and generating leads. However, it’s important to track your metrics and optimize your campaigns regularly to ensure maximum ROI.
In conclusion, social media has become an essential tool for marketers. By leveraging the power of social media, businesses can reach their target market, build brand awareness, and drive more traffic to their website. It’s crucial for marketers to stay up-to-date on the latest trends and use data-driven strategies to ensure success on social media.
