As a small business owner, you are already aware of the importance of having a mission statement. Your mission statement is your compass – it is what guides you and your team towards achieving your goals. It sets the tone for your company culture, helps you make decisions, and communicates your values to your customers. But how do you create a mission statement that not only captures the essence of your small business but also inspires others? In this article, we have compiled ten inspiring mission statement examples for small businesses that will help you get started.
1. Facebook – “Give people the power to build community and bring the world closer together”
Facebook’s mission statement is a perfect example of a company’s mission statement focused on creating a positive impact on the world. Facebook has always been about connecting people worldwide, and its mission statement reflects the company’s goals.
2. Southwest Airlines – “To connect people to what’s important in their lives through friendly, reliable, and low-cost air travel”
Southwest Airlines’ mission statement is a great example of a customer-centric mission statement that focuses on making life easier for its customers. Their priority is on providing friendly, reliable, and affordable air travel.
3. Nike – “To bring inspiration and innovation to every athlete young or old”
Nike’s mission statement is an inspiring example of a company that values its customers’ needs and expands beyond its product line. They strive to provide inspiration and innovation in everything they do and target a diverse range of athletes.
4. Warby Parker – “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses”
Warby Parker’s mission statement is a unique example that combines affordability, design, and social consciousness. They aim to make designer eyewear accessible to everyone who wants it and set an example of how a business can operate with social responsibility.
5. TOMS – “To improve lives through business”
TOMS mission statement combines their purpose with their business goal. They aim to have a positive social impact with every product they sell, supporting caus causes such as access to safe water, bullying prevention, and ending gun violence.
6. Pfizer – “To be the premier, innovative biopharmaceutical company”
Pfizer’s mission statement is a clear example of a company that has a specific target market and sets itself apart from its competitors. It shows Pfizer’s focus on being the industry leader in developing innovative biopharmaceuticals.
7. Google – “To organize the world’s information and make it universally accessible and useful”
Google’s mission statement is one of the most famous examples of a company’s mission statement that reflects its position as a knowledge provider. They prioritize making information universally accessible and useful, making them a reliable search engine.
8. Patagonia – “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis”
Patagonia’s mission statement is a unique example of a company that aligns its values with its business goals. Their focus on making a positive impact on the environment sets them apart from other companies making similar products.
9. Warby Parker – “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses”
Warby Parker’s mission statement emphasizes the need for affordable quality eyewear that is socially responsible. This mission statement is straightforward and easy to understand, and it remains true to Warby Parker’s original mission.
10. American Red Cross – “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors”
American Red Cross’s mission statement is a prime example of how holistically a nonprofit organization addresses the needs of individuals during emergencies. It emphasizes the importance of the power of people to make a positive impact during a crisis.
In conclusion, your mission statement should align with your values and your business’s vision. As these ten examples have shown, mission statements do not need to be complicated but should inspire and connect with your customers. Whether you’re a small business or a large corporation, prioritizing your customers’ needs and incorporating social responsibility into your mission statement will set you apart and make you stand out in today’s competitive market.
