10 Must-Ask Questions for Your E-commerce Questionnaire
Are you planning to launch an E-commerce website or revamp your existing one? If yes, we commend you on taking this step towards online success. However, before you dive into the website designing process, it’s vital to understand your target audience, their interests, preferences, and pain points. Once you know your target audience’s needs, wants and expectations, you can tailor your website to meet their requirements.
To gather this information, conducting a Survey or a Questionnaire is the best option. Asking the right questions will not only help you understand your target audience but also ensure that you are providing the best possible service to your customers. In this article, we’ll share the ten must-ask questions that should form part of your E-commerce questionnaire.
1.What is Your Age Group?
Knowing your customers’ age range is crucial in understanding their online behavior. The preferences of a 25-year-old and a 60-year-old are vastly different. While the younger generation prefers browsing products on their phone, the older generation may use their desktop to shop. Knowing their age group will help you optimize your site for easy navigation and purchase.
2. What Products Categories Do You Like to Buy Online?
Asking this question will give you an insight into your customer’s preferences. Knowing what products your customer would like to buy online will help you curate your product categories accordingly.
3. How Frequently Do You Shop Online?
Understanding the frequency of your customer’s online shopping behaviors will help you in developing loyalty programs that entice them to shop more.
4. What Payment Gateways Do You Use for Online Shopping?
Using popular payment gateways like PayPal, Stripe, Google Pay, or Apple Pay provides credibility and ease of use for the customer.
5. What Factors Do You Consider Before Buying a Product Online?
Knowing your customer’s purchasing decision process helps you tailor your website to those points. Is it the price, customer ratings, images, or product descriptions that sway their decision?
6. What Are Your Preferred Delivery Methods?
Offering multiple delivery methods like normal, express, or same-day delivery is a great way to please your customer. Asking them for their preferred delivery method will help you meet their expectations.
7. How Do You Determine a Website’s Credibility?
Knowing your customer’s trust-building cues will help you build a more trustworthy brand. Is it through customer reviews, a well-designed website, SSL certificate, or a renowned brand name?
8. How Do You Prefer to Communicate with Customer Service?
Offering multiple options for customer service will ease concerns and give customers peace of mind.
9. Do You Usually Shop Via Mobile Devices, Desktops, or Tablets?
Knowing your customer’s preferred device will help you optimize the website accordingly, providing the smoothest shopping experience tailored to their device.
10. What Incentives Would Encourage You to Shop More Often?
Knowing your customer’s motivators helps you tailor incentive programs catering to their interests and shopping behavior.
Conclusion
Knowing your customers’ needs, preferences, and expectations is vital for developing a successful E-commerce website. By asking the ten must-ask questions mentioned in this article, you can gain valuable insights that help you tailor your website to your customer’s requirements. Curating your E-commerce website to meet your customers’ needs not only ensures loyal customers but also generates higher revenue.
