10 Simple Steps to Get Your Business Featured in Travel Guides
Travel guides are a goldmine for businesses in the tourism industry, providing them with exposure to a wider audience, increased credibility, and a boost in sales. If you’re wondering how to get your business featured in travel guides, then this article is for you. Here are ten simple steps that can help you get started.
1. Do Your Research
To begin with, it’s important to know which travel guides you want your business to be featured in. Research the travel guides that are relevant to your business and identify their target audience, editorial focus, and submission guidelines.
2. Identify Your Unique Selling Points
Travel guides take pride in featuring businesses that offer unique and memorable experiences. Identify your business’s unique selling points and make sure they are highlighted in your submissions.
3. Create a Compelling Story
Travel guides are always on the lookout for interesting stories that will captivate their readers. Use your business’s history, location, and customer experiences to create a compelling story that showcases your business.
4. Provide High-Quality Photos
Travel guides rely heavily on visuals to showcase businesses. Make sure your business has high-quality photos that showcase your products, services, and location. Photos should be well-lit, in-focus, and capture the essence of your business.
5. Offer Perks and Discounts
Travel guides are more likely to feature businesses that offer perks and discounts to their readers. Consider offering a discount code or a complimentary service to entice readers to visit your business.
6. Build Relationships with Travel Writers
Building relationships with travel writers can help you get featured in travel guides. Attend travel expos, engage with writers on social media, and invite them to experience your business firsthand.
7. Make Sure Your Business is Online
Travel guides often link back to businesses’ websites or social media profiles. Make sure your business has a website that is easy to navigate, showcases your products and services, and provides contact information.
8. Leverage Social Media
Social media can help you get noticed by travel guides. Share photos and updates about your business on social media, tag relevant travel guides, and use hashtags to increase visibility.
9. Be Persistent
Getting featured in travel guides requires persistence. Keep submitting your business to relevant travel guides, and follow up with editors to ensure your submissions are being considered.
10. Track Your Results
Finally, track the results of your efforts. Keep track of which travel guides have featured your business, which perks and discounts are being used, and which marketing tactics are driving the most traffic to your business.
In conclusion, getting your business featured in travel guides takes time and effort, but the benefits are well worth it. By following these ten simple steps, you can increase your business’s visibility, credibility, and sales.
