10 Social Media Trends Every Marketer Should Know in 2021
Social media has become a crucial part of every business and marketer’s strategy. As we enter a new year, there are certain trends and changes in social media that every marketer should be aware of. In this article, we will discuss 10 social media trends that will shape the marketing landscape in 2021.
1. Rise of Short-Form Video Content
Short-form videos have gained significant popularity recently, thanks to platforms like TikTok and Instagram Reels. Consumers’ attention spans have decreased, and they prefer consuming quick and easy-to-digest video content. Marketers should consider incorporating short-form videos into their strategies to increase engagement and reach with their audience.
2. Increased Use of Augmented Reality
As the technology advances, augmented reality has become more accessible to the general public. Social media platforms like Snapchat and Instagram have already incorporated AR in their filters and effects. In 2021, marketers can use AR to create immersive experiences for their audience, leading to increased engagement and strengthened brand loyalty.
3. Emphasis on Social Listening
Social listening involves monitoring social media for brand mentions, related keywords, and industry trends. Marketers can use social listening tools to gain insights into their audience’s preferences and pain points. In 2021, social listening will become more critical as it enables marketers to create personalized content and improve their customer service.
4. Growth of Niche Social Platforms
Platforms like LinkedIn, TikTok, and Clubhouse have gained incredible traction recently, providing opportunities for brands to target niche audiences. Marketers should keep an eye on these platforms and consider adapting their strategies to appeal to the specific audience on each platform.
5. Shift towards Private Messaging
Private messaging has become the preferred method of communication for consumers. Brands can use messaging apps like WhatsApp, Messenger, and WeChat to engage with their audience through personalized conversations. In 2021, marketers should consider incorporating messaging as part of their customer service strategy to improve brand engagement.
6. Importance of Ephemeral Content
Ephemeral content, like Instagram Stories, is becoming increasingly popular as it creates a sense of urgency and exclusivity. The content disappears after 24 hours, leading to an increased sense of FOMO (Fear of Missing Out) among the audience. Marketers can use ephemeral content to promote new product launches, limited-time offers, and behind-the-scenes content.
7. Social Commerce on the Rise
Social commerce, the integration of e-commerce and social media, has been on the rise in recent years. With features like shoppable posts and product catalogs, marketers can turn social media platforms into sales channels. In 2021, social commerce will continue to grow, and marketers should leverage this trend to reach new customers and drive sales.
8. Use of Influencer Marketing
Influencer marketing has become a mainstay in social media marketing, and its importance will continue to grow in 2021. Micro-influencers, those with a smaller but more engaged following, are gaining popularity for their ability to appeal to specific audiences. Marketers should consider incorporating influencer marketing in their strategies to build trust and credibility with their audience.
9. Focus on Brand Purpose and Values
Consumers are becoming more conscious of a brand’s purpose and values, and they prefer to support brands that align with their beliefs. In 2021, brands should focus on communicating their values and purpose through their social media channels. This can be achieved by sharing stories about the brand’s social impact, highlighting community involvement, and showcasing sustainable practices.
10. Increased Use of User-Generated Content
User-generated content (UGC), content created by users, is an effective way to promote brand loyalty and authenticity. Marketers can encourage UGC by creating campaigns that motivate users to share content related to the brand. In 2021, UGC will continue to hold relevance as it allows brands to showcase their products in an informal and authentic way while also promoting audience engagement.
In conclusion, social media is constantly evolving, and staying informed about the latest trends is crucial for any marketer. By incorporating these trends into their marketing strategies, marketers can increase engagement, strengthen brand loyalty, and drive business growth.
