Introduction
The year 2021 has been marked with unprecedented challenges for small businesses. With the ongoing pandemic and the consequent economic downturn, small businesses have had to find new and innovative ways to survive. However, amidst all the struggles, there are specific trends that small businesses can leverage to stay ahead. In this article, we will explore some of the most promising trends of 2021 that small businesses can adopt and how Guidant Financial can help.
The Rise of E-commerce
The pandemic has forced many small businesses to shift their focus to online sales. According to a report by eMarketer, e-commerce sales grew by 27.6% globally in 2020. This growth is expected to continue in 2021, with the US e-commerce market projected to reach $4.9 trillion by 2023. Small businesses that aren’t online risk being left behind. Guidant Financial can help small businesses build an online presence through its website building services. They offer affordable solutions, including website design, development, and hosting, that can help businesses establish a strong online presence.
Remote Work Opportunities
Remote work has been on the rise, and the pandemic has only accelerated the trend. According to a report by FlexJobs, remote working has grown by 159% since 2005. Many small businesses have been reluctant to embrace remote working in the past, but 2021 may be the year that changes. Guidant Financial can help small businesses make the transition to remote working by providing the necessary tools such as cloud-based solutions for accounting, project management, HR, and marketing, among others.
Digital Marketing
Small businesses need to get creative when it comes to marketing. Traditional marketing methods like print, radio, and TV ads can be costly and may not reach a broader audience. Digital marketing offers a cost-effective alternative. By leveraging social media, email marketing, and search engine optimization (SEO), small businesses can target their audience more effectively. Guidant Financial offers digital marketing solutions that can help small businesses create a robust online presence, foster brand loyalty, and generate leads.
Conclusion
In conclusion, small businesses that want to thrive in 2021 need to stay ahead of the trends. With the support of Guidant Financial, small businesses can leverage the latest trends, such as e-commerce, remote work, and digital marketing, to grow their businesses. By implementing these trends, small businesses can remain competitive and weather the ongoing challenges successfully.
