5 Amazing Augmented Reality Retail Examples that Will Blow Your Mind
In recent years, augmented reality (AR) has revolutionized the retail sector by giving customers a memorable and immersive shopping experience. AR blends the digital and physical worlds, making it possible for customers to see how a product looks like in their home or how an outfit will appear on them before buying it.
In this article, we’ll explore five amazing examples of how retailers are leveraging augmented reality to provide a unique shopping experience.
1. IKEA Place
IKEA Place is an app that uses AR technology to help customers visualize how furniture and home decor will look in their homes before buying them. The app allows customers to select a product and place it in the room where they want it. Customers can then move and rotate the furniture to see how it looks from different angles.
This app has been a game-changer for IKEA, allowing customers to make better-informed decisions and saving them from the hassle of returning furniture that does not fit or match their home decor.
2. Sephora Virtual Artist
Sephora has revolutionized the beauty industry with its Virtual Artist app that uses AR technology to help customers try on makeup virtually. With this app, customers can see how different shades of lipstick, eyeshadow, and other cosmetics will look on their faces before buying them.
The app also allows customers to scan products in-store to find out more about the ingredients and how to use them. Sephora Virtual Artist has not only made shopping for cosmetics more fun but also increased customer engagement and loyalty.
3. Adidas GamePlan A
Adidas is using AR to create an immersive shopping experience that blends the physical and digital worlds. GamePlan A is an AR app that is changing the way customers shop for sports shoes and apparel.
The app scans a customer’s feet to create a 3D model and then recommends the best shoes and apparel based on the customer’s foot size and shape. Customers can also see how the shoes will look on their feet in real-time and even try them on virtually.
4. Amazon AR View
Amazon has also jumped on the AR bandwagon with its AR View feature, which allows customers to visualize how products such as furniture, electronics, and toys will look in their homes before purchasing them.
With AR View, customers can place a virtual product in their living room or bedroom and move and rotate it to see how it will fit and look. This feature has simplified the online shopping experience for customers and reduced the risk of buying products that don’t fit or match their aesthetic preferences.
5. Converse Sampler
Converse Sampler is an AR app that allows customers to customize and visualize their own sneakers. The app allows customers to select the color, pattern, and material of their choice, and then see how the sneakers will look on their feet in real-time.
The app also features a social sharing feature that allows customers to share their designs with friends and family on social media, increasing the brand’s visibility and engagement.
Conclusion
The examples discussed above demonstrate how AR technology is changing the retail sector by providing a unique and immersive shopping experience. By using AR, retailers are not only increasing customer engagement and loyalty but also simplifying the buying process and saving customers time and money. As AR technology continues to evolve, we can expect more innovative and exciting applications that will further enhance the retail experience for customers.
