5 Business Marketing Statistics to Watch in 2021
Business marketing is constantly evolving, with newer trends surfacing every year. Keeping up with these trends is imperative if you want your business to stay ahead of the competition. As we step into 2021, here are five marketing statistics that businesses should watch out for.
1. Mobile Optimization is Key
In 2021, mobile optimization is more important than ever. With over 50% of internet traffic coming from mobile devices, businesses need to ensure that their websites are optimized for mobile users.
According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and almost 40% of users will switch to a competitors’ site if they are not satisfied with the mobile experience. That means a missed opportunity for businesses that don’t prioritize mobile optimization.
2. Video Marketing Continues to Grow
Video marketing has been on the rise for several years, and it continues to be a popular marketing strategy in 2021. According to Wyzowl’s State of Video Marketing Report, 86% of businesses use video as a marketing tool, and 93% of marketers who use video say it’s an important part of their strategy.
Additionally, Wyzowl reported that 85% of consumers want to see more video content from brands. Therefore, it is crucial for businesses to use videos to engage with their customers in a more personalized way.
3. Social Media Advertising is More Important Than Ever
Social media advertising has become a game-changer for businesses in recent years. In 2021, it is even more critical for businesses to have a presence on popular social media platforms like Facebook, Instagram, and Twitter.
According to Oberlo, the number of businesses advertising on social media has increased by 50% since 2019. Additionally, eMarketer predicts that social media advertising revenue will reach $110 billion by 2022.
4. Personalized Marketing is the Future
In 2021, businesses need to focus on creating a personalized marketing experience for their customers. Customers expect businesses to understand their preferences and tailor their marketing campaigns accordingly.
According to Epsilon, personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized emails. Additionally, 80% of consumers are more likely to do business with a company if it offers personalized experiences.
5. AI-Powered Marketing Will Make Its Mark
Artificial Intelligence (AI) is expected to make a significant impact on the marketing industry in 2021. AI-powered marketing enables businesses to predict customer behavior, enhance the customer experience, and optimize their marketing campaigns.
According to Forbes, 84% of marketing organizations that implemented AI found it effective in improving their bottom line. It is, therefore, essential for businesses to explore AI-powered marketing solutions to stay ahead of the competition.
Conclusion
As businesses prepare for 2021, the above statistics should be kept in mind while planning their marketing strategy. Mobile optimization, video marketing, social media advertising, personalized marketing, and AI-powered marketing are critical trends that businesses need to embrace to succeed in today’s digital landscape. By staying ahead of the curve and investing in these areas, businesses can stay relevant and competitive.
