In recent years, the wellness industry has gained incredible momentum. With the focus on healthy living and well-being, it’s no wonder that this industry continues to expand. But with change being the only constant, it’s vital to stay up-to-date with trends that are shaping the wellness market. So let’s dive into 5 emerging trends in the wellness market that you need to watch out for.
1. Digital Wellness
As the world continues to become more connected, digital wellness has emerged as a popular concept. It refers to the overall impact of technology on our lives, health, and well-being. With the rise of wearable tech, there has been exponential growth in digital wellness apps. These apps are designed to help people track their health goals, monitor their sleep, fitness, and nutrition, and manage stress levels. The digital wellness market is expected to grow at an annual rate of 30% and will be worth over $9 billion by 2022.
2. Personalized Nutrition
One size fits all is not a term accepted in the wellness industry anymore, particularly in nutrition. Today, people want personalized nutrition that fits their lifestyle and health goals. Thanks to advancements in technology, personalized nutrition has become more accessible. DNA testing kits, metabolomic tests, and microbiome analysis help to create customized diets considering biological and lifestyle factors. This trend is gaining traction, and the market is expected to reach $11.5 billion by 2025.
3. Mental Health Wellness
With the rise in anxiety, depression, and other mental health issues, there is a growing awareness of the importance of mental health wellness. People are starting to see the need for a holistic approach to mental health, which focuses on preventative measures rather than just treating symptoms. This has given rise to various mental health wellness practices, such as meditation, yoga, and mindful eating.
4. Sleep Wellness
Sleep is crucial for good health, yet one-third of people do not get enough sleep. The sleep wellness trend aims to help people get better sleep which includes not just the number of hours of sleep but also the quality of sleep. A plethora of products and apps has been developed, ranging from smart beds to sleep-tracking apps, to help people get the best possible sleep. The sleep wellness market is expected to grow to $85.6 billion by 2021.
5. Eco-Wellness
Eco-wellness is all about living sustainably, which is essential for our planet’s health. This trend encompasses practices such as eco-friendly products, green living, and mindful consumption. Eco-wellness is not just about reducing waste but also about minimizing the use of natural resources. This trend is becoming increasingly popular, and it’s estimated by 2025, the organic and natural beauty market will be worth $22 billion.
In conclusion, these five trends are shaping the future of the wellness market. With the increasing focus on health and well-being, the demand for personalized solutions that cater to individual needs will continue to rise. Consumers are becoming more aware of the impact of their lifestyle choices on their health as well as the environment. The wellness market is constantly evolving, and it’s essential to stay informed to make informed choices to achieve optimal health and well-being.
