5 Emotional Storytelling Examples That Will Move Your Audience to Tears
As humans, we are wired to connect emotionally to stories. From childhood fairytales to blockbuster movies, stories have the power to tug at our heartstrings and move us to tears. In the realm of marketing and advertising, emotional storytelling is a powerful tool to create a lasting impact on your audience. Here are five emotional storytelling examples that will move your audience to tears.
1. Google’s ‘Dear Sophie’
In 2011, Google released an advertisement titled ‘Dear Sophie’. The ad tells the story of a father who uses Google to create a digital scrapbook for his daughter, Sophie. The story follows Sophie’s life from birth to her first day of school, and finally, her graduation. The emotional impact of the ad lies in the father’s commitment to capturing every special moment of his daughter’s life and the feeling of pride and bittersweetness as Sophie grows up.
2. Proctor & Gamble’s ‘Thank You, Mom’
Proctor & Gamble’s ‘Thank You, Mom’ campaign is a heartwarming tribute to mothers around the world. The campaign features a series of ads that showcase the sacrifices and hard work that mothers put in to raise their children. The emotional impact of the ad lies in the universal theme of a mother’s love and how it can overcome any obstacle.
3. Dove’s ‘Real Beauty Sketches’
Dove’s ‘Real Beauty Sketches’ campaign was a groundbreaking example of emotional storytelling. The ad featured a forensic artist who drew sketches of women based on their own descriptions of themselves and descriptions given by strangers. The emotional impact of the ad lies in the realization that women often have a distorted view of their own beauty and the need to redefine society’s definition of beauty.
4. Always’ ‘Like a Girl’
Always’ ‘Like a Girl’ campaign is a powerful example of emotional storytelling that challenges gender stereotypes. The ad asks people what it means to do something ‘like a girl’ and showcases how girls and women are often limited by societal expectations. The emotional impact of the ad lies in the need to empower girls and women and redefine what it means to ‘do something like a girl.’
5. Budweiser’s ‘Puppy Love’
Budweiser’s ‘Puppy Love’ commercial is a heartwarming story of a friendship between a puppy and a Clydesdale horse. The story follows the puppy as he escapes from his doghouse to play with the horses on a neighboring farm. The emotional impact of the ad lies in the universal theme of friendship, and the feeling of joy and happiness as the puppy and horse reunite.
In conclusion, emotional storytelling is a powerful tool to create a lasting impact on your audience. These five examples demonstrate the emotional power of storytelling and the potential to move your audience to tears. Whether you want to create a connection with your audience, challenge societal norms, or showcase a universal theme, emotional storytelling is a valuable technique to incorporate into your marketing and branding strategy.
