5 Exceptional Digital Marketing Examples That Will Inspire Your Next Campaign
Digital marketing is an important tool for any business looking to boost its online presence. It allows businesses to reach a wider audience and engage with their customers in ways that traditional marketing cannot. To help you figure out the best way to reach your audience through digital marketing, we have compiled a list of five exceptional digital marketing examples that will inspire your next campaign.
Example 1: Burger King’s “Whopper Detour”
Burger King’s “Whopper Detour” campaign was a huge success in 2018. The campaign used geofencing technology to send notifications to customers who were near a McDonald’s restaurant, offering them a Whopper for just one cent if they ordered through the Burger King app. This campaign not only helped Burger King to attract more customers, but it also generated massive social media attention, including over 1.5 million mentions and an increase in Burger King’s app downloads by 37%.
Example 2: Airbnb’s “Live There”
Everyone knows Airbnb as a platform to rent holiday homes. However, the brand’s “Live There” campaign aimed to change this narrative. By using user-generated content and a beautiful video featuring global destinations, they were able to capture the essence of what it means to be a “local” in different parts of the world. As a result of such powerful storytelling, the campaign created a 14% increase in brand awareness across all markets.
Example 3: Nike’s “Dream Crazier”
Nike’s “Dream Crazier” campaign was a powerful message that celebrated the accomplishments of women in sports. The ad featured Serena Williams and other female athletes speaking out against gender stereotypes and celebrating the perseverance and power of women in sports. This marketing video earned over 500,000 views in the first day alone. The campaign also received widespread media coverage and generated a massive buzz on social media, leading a significant increase in brand awareness.
Example 4: Amazon’s “Alexa Loses Her Voice”
Amazon’s “Alexa Loses Her Voice” campaign was an innovative way to introduce new features of the AI assistant. In the campaign, Alexa loses her voice and is replaced by celebrities like Gordon Ramsey and Rebel Wilson, among others. The ad illustrates the versatility of the device in a humorous way and received a large number of views and shares on social media.
Example 5: Coca-Cola’s “Share a Coke”
In 2011, Coca-Cola created the “Share a Coke” campaign, where customers could personalize drinks for themselves or gift them to others with the names of friends, family members or even song lyrics. The campaign generated more than $115 million in sales and 998 million impressions on social media. The campaign not only provided a personal connection for its consumers but also created significant buzz and excitement around the product.
In conclusion, these five digital marketing campaigns, and their innovative approaches to storytelling, highlight how marketing can help create brand awareness, facilitate buzz, and grow revenue. By using these examples, businesses can take inspiration from them in developing their own unique and compelling digital marketing campaigns.
