5 Exciting Augmented Reality Trends to Watch Out For in 2021
Augmented Reality (AR) technology has come a long way over the years, and its evolution shows no signs of slowing down. With businesses seeing the potential in AR for their marketing strategies, it’s no surprise that the year 2021 is going to be a big one for the AR industry. Here are five exciting augmented reality trends to watch out for in 2021.
1. AR Shopping
The COVID-19 pandemic has pushed consumers towards online shopping, and many businesses are looking for new ways to enhance the online shopping experience. This is where AR comes in. By using AR technology, shoppers can virtually try on products before making a purchase. This technology is already being used by leading retailers like Sephora and IKEA, and it’s only going to gain more popularity in the upcoming year.
2. AR in Education
With the rise of remote learning due to the pandemic, teachers and educators are looking for alternative ways to engage and educate students. AR can be used to create an immersive learning experience that goes beyond the traditional classroom setting. For example, museums can use AR to create interactive exhibits that allow students to learn about history and science in a fun and engaging way.
3. AR Wearables
AR wearables like glasses and helmets provide a hands-free AR experience that can be used in a variety of industries. These devices allow workers to access information and complete tasks without the need for a phone or computer. Companies like Microsoft and Google have already released AR wearables for enterprise use, and we can expect to see more advancements in this area in 2021.
4. AR Advertising
Marketers are always looking for new ways to grab consumers’ attention, and AR advertising is an innovative way to do just that. AR-enabled ads can be placed in magazines, billboards, and even on social media platforms. The ability to transform a static image into an interactive one is a game-changer for the advertising industry, and we can expect to see more brands adopting this technology in 2021.
5. AR Gaming
AR has already made an impact in the gaming industry with the popular mobile game Pokemon Go. In 2021, we can expect to see more AR-enabled games that bring virtual elements into the real world. This creates a unique and immersive gaming experience that goes beyond the traditional screen-based games.
In conclusion, the AR industry is on the cusp of major change, and these five trends are just the tip of the iceberg. Whether it’s for shopping, education, enterprise use, advertising or gaming, AR has the potential to revolutionize the way we interact with the world around us. Keep an eye out for these exciting trends in 2021, and get ready to experience the future of AR.
