Introduction
Content marketing has been an effective way for businesses to connect with their audience, build brand awareness, and drive engagement. When done right, content marketing can generate immense ROI for companies regardless of their size, industry, or budget.
In this article, we’ll take a deep dive into 5 informative examples of successful content marketing campaigns that have set the bar high for marketers all around the world.
Example 1: Red Bull Stratos
Red Bull’s Stratos campaign was a major success that created a buzz worldwide. The energy drink company sponsored Austrian skydiver Felix Baumgartner to attempt the world’s first supersonic free fall jump from a staggering height of 24 miles above the earth’s surface.
The campaign was a masterstroke in content marketing, as it cleverly used the live stream of Felix’s jump to showcase Red Bull’s energy and “gives you wings” tagline. The campaign went viral on social media, with millions tuning in to watch the stunt, generating immense brand awareness for the energy drink company.
Example 2: GoPro
GoPro, a brand that needs no introduction, has been the epitome of a successful content marketing strategy. GoPro’s social media channels are filled with captivating user-generated content, showcasing breathtaking experiences captured on GoPro cameras.
The brand’s #GoProMillionDollarChallenge campaign gathered over 25,000 entries, with one user’s content selected to receive a grand prize of one million dollars. The challenge was a huge success, building on GoPro’s already refined visual brand that truly drummed into consumers how intuitive and jaw-dropping their cameras can be.
Example 3: Blendtec’s ‘Will It Blend?’ Series
Blendtec’s “Will It Blend?” video series has become an iconic social media content marketing campaign that will go down in history. The campaign showcases the company’s powerful blenders blending items that are not typically blender-safe like iPhones, golf balls, and even a Jeep!
The genius of the campaign is how it manages to incorporate humor into the product’s functional features while also showcasing its durability. The campaign quickly went viral, catapulting Blendtec into limelight with a solid foundation of online engagement that’s still fondly remembered by many to this day.
Example 4: Eloqua’s ‘The Grande Guide’
“The Grande Guide” is a content strategy that assisted Eloqua in becoming their industry’s thought leader and marketing automation powerhouse. Eloqua’s marketing team leveraged the content marketing strategy to create an extensive guide series to industry-related core topics like email marketing, blogging, and lead generation, among others.
The comprehensive guide series was available for free download on Eloqua’s website, generating high-quality leads for Eloqua’s sales team. The campaign was a fantastic way to establish sector dominance while taking on branding as the key thought leader within their sector.
Example 5: Airbnb’s ‘A Night At…’ Campaign
Airbnb is known for thinking outside the box. Its “A Night At…” campaign invited customers to have a once-in-a-lifetime opportunity to sleep in unconventional locations like Denmark’s national aquarium, a cable car in France, and even in a KLM airplane in Amsterdam.
The campaign was an innovative way to showcase the unique experiences customers can have when using Airbnb. The interesting opportunity to sleep in these unconventional locations also managed to generate heaps of media coverage, driving immense engagement and brand recognition for the platform.
Conclusion
These examples prove that an effective content marketing strategy doesn’t have to be expensive or complicated. When done well, it can create a buzz, drive engagement, and generate solid ROI for businesses across industries. The key takeaway is that a strong, creative, and standout idea that relates in a direct way to the customers’ interests, desires, and needs can make a powerful difference in driving revenue and recognition for brands.
