5 Key Trends in Digital Marketing: Examples and Insights
Digital marketing has transformed the way businesses compete and interact with their customers. With constant advancements in technology, marketers have been consistently reevaluating their strategies to keep up with the ever-evolving landscape of digital marketing. In this article, we’ll take a closer look at five key trends in digital marketing that have emerged in recent years and how businesses can utilize them to succeed.
1) Personalized Content and Customer Experience
One of the significant trends in digital marketing is creating personalized content and customer experience. Personalization involves tailoring content and offers to meet the unique needs of consumers, which helps create a strong personal connection with them. With the availability of data and tools such as AI and machine learning, businesses can efficiently deliver personalized content and experiences that are more relevant to their customers.
Sephora, the beauty retailer, has been a prime example of personalization in action. The company makes use of customer data to suggest personalized product recommendations and offers based on the customer’s past purchases or browsing history.
2) Video Marketing Dominance
The rise of video has been exponential in both marketing and general internet usage in recent years. With video marketing, businesses can create engaging content that is easy for the consumers to consume and share. Moreover, video content can boost the visibility of the business on social media platforms, where users tend to engage more with video content than any other type of post.
A prime example of video marketing dominance is Nike’s “Dream Crazy” ad, which features Colin Kaepernick. The ad has over 26 million views on YouTube and was widely shared on social media platforms, leading to a massive public following and almost $6 billion in sales.
3) Chatbots and Voice Assistance
79% of consumers prefer chatbots because they can instantaneously get a response to their inquiries. Additionally, voice assistance has been taking the lead, enabling businesses to create new marketing strategies. With chatbots and voice assistance, businesses can provide 24/7 customer service and faster response time without requiring human interaction.
The cosmetics brand Sephora also uses a chatbot named “Sephora Assistant” that provides beauty-related advice to customers who are browsing the brand’s website, making the browsing experience more interactive and efficient.
4) Influencer Marketing as a Key Element
Influencer marketing has been around for years, but it’s more popular than ever before. Influencer marketing involves leveraging the reach and credibility of social media influencers to promote a brand. Through influencer marketing, businesses can reach a new audience and build trust with consumers who follow specific influencers.
Glossier, the skincare and makeup company, has successfully implemented influencer marketing campaigns to promote its products. They leverage Instagram influencers who promote their products to millions of followers, and as a result, Glossier has been able to establish a product and notoriety as a trustworthy brand in the marketplace.
5) Interactive Content and Social Media Platform Updates
Interactive content such as quizzes, polls, and games have been taking the lead in creating more immersive digital experiences for consumers. Additionally, social media platforms have also been updating their offerings to accommodate businesses to create more engaging content, such as Instagram adding features for product tagging on posts.
Bark & Co, the pet product company, has been successful in using interactive content by creating a quiz called “Which BarkBox Toy are You?” to promote their monthly subscription box. Apart from keeping the company’s social media feeds lively, they are also successful in driving traffic to their website, which ultimately led to a better ROI.
Conclusion
Digital marketing trends are continually evolving, and businesses must stay up-to-date with these changes to remain relevant. Whether it’s creating personalized content, leveraging influencers, or using interactive content, businesses can build better relationships with customers, improve their brand awareness and ultimately drive more sales. By staying up to date with the latest trends and incorporating them into their marketing strategies, businesses can take full advantage of the opportunities that digital marketing offers.
