Have you ever come across an advertisement that not only caught your attention but left you speechless? Informational ads are designed to provide valuable information to the audience while still promoting a product or service. Creating an informational ad that is compelling and effective can be a challenge, but there are some killer examples out there that will leave you in awe.
1. The Old Spice “Smell Like a Man” Campaign
Old Spice is an iconic brand of men’s grooming products, and they have taken their advertising game to the next level with their “Smell Like a Man” campaign. The ads feature a fit, shirtless man speaking directly to the viewer while performing outrageous feats, all while delivering humorous one-liners. The ads are funny, engaging, and most importantly, they highlight the benefits of using Old Spice products.
2. Google’s “Dear Sophie” Ad
Google’s “Dear Sophie” ad is a heartwarming example of how an informational ad can both deliver a message and tug at your heartstrings. The ad features a father using various Google products to chronicle his daughter’s life, from the day she was born to her first day of school. The ad not only showcases Google’s products but also reinforces the idea that the company helps you to keep your most treasured memories safe and organized.
3. “The Man Your Man Could Smell Like” – Another Old Spice Campaign
Old Spice’s “The Man Your Man Could Smell Like” campaign is one of the most famous informational ad campaigns in recent memory. The ad is humorous, creative, and features a handsome man speaking directly to the viewer about his dashing good looks, his love of boating, and his preference for Old Spice products. The ad uses comedy and a unique approach to selling grooming products that have made it one of the most memorable ads in recent history.
4. Apple’s “Get a Mac” Campaign
Apple’s “Get a Mac” campaign is a perfect example of how an information ad can sell a product by simply highlighting its benefits. The ad features two characters, one representing a Mac computer and the other representing a Windows PC. The ad compares the two products in a humorous way, highlighting the advantages of using a Mac over a PC. The ad is an excellent example of how an informational ad can be both funny and effective.
5. “Dumb Ways to Die” – Metro Trains Melbourne
The “Dumb Ways to Die” campaign by Metro Trains Melbourne used humor in a very unique way to convey an important message about train safety. The ad features cute cartoon characters performing dangerous activities, such as standing too close to the edge of a train platform. The ad uses humor to grab the viewer’s attention while also delivering a vital safety message.
Conclusion
Creating an effective and compelling informational ad is not an easy task, but these killer examples show that it can be done. By using humor, creative approaches, and highlighting the benefits of a product or service, these ads have left a lasting impression on viewers. It’s important to remember that while an informational ad should be informative, it should also be engaging and memorable.
