5 Market Beauty Trends That Will Rule in 2021
As we gear up to embark on a new year, it’s vital to keep up with the trends in the beauty industry. With advancements in technology and shifts in consumer habits, beauty trends are constantly evolving. The following are five market beauty trends that will dominate in 2021.
1. Skinimalism
The past year saw a rise in minimalism, and this trend is set to extend to skincare as well. The focus is on minimalist routines that comprise only a few tried-and-tested ingredients instead of elaborate 10-step routines. The goal is to reduce waste and use products that are gentle on the skin.
2. Natural Ingredients
The shift towards sustainable and eco-friendly practices has had a notable impact on the beauty industry. Customers are increasingly wary of harsh chemicals and are turning towards natural ingredients. Brands that use natural, organic and ethical ingredients are becoming more popular among consumers.
3. Inclusivity
The beauty industry is moving away from the ‘one size fits all’ approach and embracing diversity. Brands are catering to the needs of different skin tones, ethnicities, genders, and age groups. This includes diverse shades of makeup, more specific skincare treatments, and products that cater to all hair types.
4. Virtual Beauty
The rise of virtual reality technology has also impacted the beauty industry. Consumers are now looking for virtual beauty experiences, such as virtual make-up try-on, tutorials and workshops. Brands that create an immersive digital experience for their customers will stand out in 2021.
5. Sustainability
Sustainability continues to be a significant trend within the beauty industry. Innovative and sustainable packaging solutions, such as eco-friendly refillable containers or packaging made from recycled materials are catching up. Environmentally conscious customers demand eco-friendly products, and brands must adapt to keep up with the demand.
In conclusion, these five market beauty trends are set to be big in 2021, with a focus on natural ingredients, inclusivity, and sustainability. The industry is becoming more aware of consumer needs and is constantly evolving to meet them. Stick to these trends, and we’re sure that your beauty brand will thrive in 2021.
