5 Market Trends Graphs You Need to Know About
Are you familiar with the most current market trends that are affecting your industry? If not, you’re in for a treat. In this blog post, we’ll take a deep dive into 5 market trends graphs that you need to know about to keep up with the competition.
Trend #1: E-commerce is Booming
Online shopping has exploded in recent years. According to data from Statista, global e-commerce sales are expected to reach $4.9 trillion by 2021. That’s a huge opportunity for businesses in the e-commerce space.
By analyzing data from these graphs, leading e-commerce players, such as Amazon, have been able to leverage the trend and are making impressive strides.
Trend #2: Mobile is King
Mobile devices have taken over our daily routines, and it’s those companies that can reach customers with clean and easy-to-use mobile interfaces that are benefiting most from this trend.
According to Statista, 52.2% of all website traffic worldwide was generated through mobile phones, up from just 0.7% in 2009. Mobile’s share of internet traffic is only set to grow, so businesses must offer customers the ability to browse, shop, and purchase through mobile devices.
Trend #3: Social Media isn’t slowing down
Social media is a large part of our world, and businesses are taking notice. In 2021, 3.78 billion people use social media worldwide. That’s a 5% increase from 2020, and it’s expected to continue to grow.
Social media provides an opportunity for businesses to reach millions of potential customers, connect with them on a personal level, and build brand trust. But it’s those savvy marketers who are leveraging this trend and generating the most engagement and customer loyalty.
Trend #4: Video Content is Rising
Video is rapidly growing as one of the most popular forms of content. According to a report by Wyzowl, 85% of businesses now use video as a marketing tool, and 92% of marketers who use video say it’s an important part of their strategy.
Additionally, video is highly effective in converting viewers into customers. The report finds that 88% of video marketers reported a positive ROI from video campaigns.
Trend #5: Data-Driven Marketing is Key
Data-driven marketing involves the collection and analysis of customer data to help businesses deliver personalized and targeted marketing campaigns. According to a survey by Forbes, over 64% of marketing executives strongly agree that data-driven marketing helps to better serve customers, improve decision-making, and boost ROI.
By utilizing data and analytics, companies can improve their performance, better understand their customers, optimize their marketing spend, and elevate their brand.
Conclusion
Keeping up with the latest market trends is key to staying ahead of the competition. By analyzing these five crucial graphs, you can gain valuable insights into e-commerce, mobile, social media, video content, and data-driven marketing.
By following these trends, you’ll be best equipped to achieve your business objectives, retain and attract customers and strengthen your brand’s position in a highly competitive market.
