Introduction:
Being an aspiring business owner, staying up-to-date with the latest trends and research in entrepreneurship is crucial. One of the best sources for such knowledge is the Journal of Entrepreneurship. In this article, we’re going to share five must-read articles from the journal that can help you grow as an entrepreneur.
Article 1: The Role of Emotion in Entrepreneurship
The first article we’re recommending is titled “The Role of Emotion in Entrepreneurship” by Sarasvathy and Venkataraman. The article explores how emotions impact decision-making in entrepreneurship. The authors argue that entrepreneurs are highly influenced by their emotions and discuss ways to leverage them for better decision-making. One of the key takeaways from this article is that emotions are not a weakness but rather a powerful tool for entrepreneurs.
Article 2: Entrepreneurial Risk Taking
The second article we recommend is titled “Entrepreneurial Risk Taking” by Busenitz and Barney. The article explores the concept of entrepreneurial risk-taking and its impact on business success. The authors argue that risk-taking is a crucial component of entrepreneurship and discuss how to manage risk to achieve business goals. This article provides valuable insights for entrepreneurs who are looking to take calculated risks to grow their businesses.
Article 3: Corporate Entrepreneurship
The third article we’re recommending is titled “Corporate Entrepreneurship” by Covin and Slevin. This article explores the concept of “corporate entrepreneurship” and how established companies can foster an entrepreneurial mindset to drive growth. The authors discuss the challenges and opportunities of implementing corporate entrepreneurship and provide practical advice for companies looking to innovate and stay competitive.
Article 4: Entrepreneurial Marketing
The fourth article we recommend is titled “Entrepreneurial Marketing” by Morris, Schindehutte, and LaForge. This article explores the concept of entrepreneurial marketing and how entrepreneurs can effectively market their businesses. The authors argue that traditional marketing methods may not work for start-ups and provide insights into how entrepreneurs can leverage their unique qualities to stand out.
Article 5: Social Entrepreneurship
The fifth and final article we’re recommending is titled “Social Entrepreneurship” by Mair and Marti. This article explores the concept of social entrepreneurship and how entrepreneurs can use their businesses to drive social change. The authors argue that social entrepreneurship has become a powerful tool for addressing social and environmental issues and provide insights into how entrepreneurs can effectively implement this approach.
Conclusion:
There you have it, five must-read articles from the Journal of Entrepreneurship for aspiring business owners. Whether you’re just starting or have an established business, each of these articles provides valuable insights into various aspects of entrepreneurship. Reading them can help you stay up-to-date with industry trends and give you the knowledge you need to succeed as an entrepreneur. So, pick up a copy of the Journal of Entrepreneurship and get reading!
