5 Must-Read Small Business Articles for Entrepreneurs

Are you an entrepreneur looking to grow your small business? As a business owner, it’s important to constantly be learning and improving your skills. Reading articles about small business management, marketing, and strategy can help you stay informed and ahead of the competition. Here are five must-read small business articles for entrepreneurs:

1. “The Four Types of Innovation and the Strategic Choices Each One Represents” by Karan Girotra and Serguei Netessine on Harvard Business Review

Innovation is key to the success of any business, but not all innovation is created equal. This article breaks down the four types of innovation – efficiency, sustaining, disruptive, and foundational – and helps entrepreneurs understand the strategic choices each one represents. It’s a must-read for any business owner looking to innovate and improve their product or service.

2. “The Ultimate Guide to Small Business Marketing” by Neil Patel on QuickSprout

Marketing is a crucial aspect of any small business, but it can be overwhelming to know where to start. In this comprehensive guide, Neil Patel covers everything from creating a marketing plan to social media marketing to email marketing. It’s a valuable resource for any entrepreneur looking to improve their marketing skills.

3. “How to Build a Customer-Centric Culture” by Annette Franz on Forbes

Putting the customer first is essential for the success of any business. In this article, Annette Franz provides actionable tips for building a customer-centric culture within your small business. From listening to customer feedback to creating customer personas, the article offers valuable insights for entrepreneurs looking to improve their customer service.

4. “7 Simple Marketing Strategies for Your Small Business” by Rieva Lesonsky on SCORE

Small businesses often have limited resources when it comes to marketing. In this article, Rieva Lesonsky offers seven simple yet effective marketing strategies for small businesses, from partnering with other businesses to creating a referral program. It’s a great resource for entrepreneurs who want to improve their marketing efforts without breaking the bank.

5. “How to Make Strategic Decisions That Drive Business Growth” by Julie Bawden Davis on Entrepreneur

As an entrepreneur, you have to make strategic decisions that will impact the future of your business. This article provides practical tips for making strategic decisions that will drive business growth, from setting goals to analyzing data to assessing risks. It’s a valuable resource for any entrepreneur looking to make informed decisions for their business.

Conclusion:

These five articles offer valuable insights and practical tips for entrepreneurs looking to grow their small businesses. Whether you’re looking to innovate, improve your marketing, put the customer first, or make strategic decisions, these articles can help you achieve your goals. By staying informed and constantly learning, you can take your small business to the next level.