5 Personal Brand Statement Examples to Inspire Your Own
A personal brand statement is a short, concise statement that defines who you are, what you stand for, and what value you bring to your audience or company. It is a critical component of your personal branding strategy and sets the tone for everything you do online and offline. Crafting a compelling personal brand statement, however, can be challenging. Fortunately, a few personal brand statement examples can inspire you to create a statement that represents your unique qualities and skills. Here are five examples that can help you get started.
1. Simon Sinek: To inspire people to do the things that inspire them
Simon Sinek, famous TED speaker, and author, is well known for his golden circle concept and his book “Start With Why.” His personal brand statement is, “To inspire people to do the things that inspire them.” Simon’s statement communicates that he is passionate about inspiring others to find their why. It is simple and powerful, just like his golden circle concept.
2. Marie Forleo: To help you build a life you love and use your gifts to change the world
Marie Forleo is a bestselling author, speaker, and online entrepreneur. Her personal brand statement is, “To help you build a life you love and use your gifts to change the world.” Marie’s statement communicates that she is committed to helping others live their best lives and use their unique strengths and abilities to make a positive difference in the world. It is inspiring and empowering.
3. Gary Vaynerchuk: Empowering people to live a life on their own terms
Gary Vaynerchuk is a social media expert, entrepreneur, and author. His personal brand statement is, “Empowering people to live a life on their own terms.” Gary’s statement communicates that he is committed to helping people take control of their lives and pursue their passions. It is empowering and inspirational.
4. Brené Brown: To bring vulnerability and authenticity to the world
Brené Brown is a bestselling author, speaker, and research professor. Her personal brand statement is, “To bring vulnerability and authenticity to the world.” Brené’s statement communicates that she is passionate about helping people connect with their authentic selves and embrace vulnerability as a path to greater resilience and meaning. It is authentic and courageous.
5. Jeff Bezos: To be Earth’s most customer-centric company
Jeff Bezos is the founder and CEO of Amazon. His personal brand statement is, “To be Earth’s most customer-centric company.” Jeff’s statement communicates that he is passionate about putting the customer at the center of everything that Amazon does. It is customer-focused and goal-oriented.
Conclusion
Crafting a personal brand statement is a critical component of your personal branding strategy. It helps you communicate who you are, what you stand for, and what value you bring to your audience or company. The above examples illustrate that a personal brand statement should be concise, powerful, and unique to you. Use these examples as inspiration to create a personal brand statement that represents your unique qualities and strengths.
