5 Pinterest Business Trends to Follow in 2021
If you’re looking for a social media platform that can help you grow your business, then Pinterest is definitely worth considering. With over 400 million monthly active users, Pinterest is not just a virtual pinboard to save pretty pictures, but it has evolved into a search engine for inspiration and ideas. In this article, we’ll discuss five Pinterest business trends to follow in 2021 that can help you boost your brand’s visibility and drive traffic to your website.
1. Video Pins
Video content is rapidly gaining popularity, and Pinterest is no exception. The platform introduced Video Pins in 2019, and it’s becoming one of the fastest-growing formats on the platform. Video Pins not only help businesses showcase their products or services but also provide a behind-the-scenes look at their brand. According to Pinterest, businesses that use video Pins see a 240% higher lift in engagement compared to static images.
2. Inclusivity and Diversity
Pinterest has taken significant steps to promote inclusivity and diversity in its platform. In 2020, Pinterest launched a new feature called “Skin Tone Range,” which allows users to search for beauty and makeup ideas based on their skin tone. Additionally, Pinterest has pledged to increase the representation of underrepresented communities, including those with disabilities or belonging to the LGBTQ+ community, in its platform.
3. Sustainability and Eco-Friendly Products
Sustainability is a hot topic, and Pinterest recognizes that. In 2021, Pinterest added new features to promote sustainable living, such as “Eco-Friendly Swaps.” With these features, businesses that offer eco-friendly products can reach a wider audience and attract environmentally conscious customers.
4. Story Pins
Story Pins are a new feature that allows businesses to create immersive and interactive content on Pinterest. Story Pins are similar to Instagram’s Stories, and they allow businesses to showcase their products or services through a series of images, text, and video. Story Pins are an excellent way for businesses to engage with their audience and provide them with a glimpse of their behind-the-scenes.
5. Influencer Marketing
Influencer marketing has been a popular marketing strategy on Instagram and other platforms, and it’s growing on Pinterest too. Brands can collaborate with Pinterest influencers to showcase their products or services through sponsored content. Pinterest influencers can provide businesses with access to a wider audience and help them increase their brand awareness.
Conclusion
Pinterest is not just a platform to save pretty pictures, but it can be a powerful tool for businesses to reach new audiences and increase their brand awareness. By following these Pinterest business trends in 2021, businesses can create engaging content, reach new audiences, and drive traffic to their website. Whether you’re just starting on Pinterest or have been using the platform for a while, these trends can help you stay ahead of the curve and grow your business on Pinterest.
