5 Social Media Trends to Watch Out for in 2020
Social media has become a critical part of our lives, and it’s constantly evolving. The year 2020 has brought a lot of changes in the way we communicate and use social media. As we head into 2021, it’s essential to stay updated on the latest trends to ensure you’re making the most of your social media presence.
Here are the top five social media trends to watch out for in 2020:
1. TikTok – The Hottest Social Media Platform
TikTok has become one of the most popular social media platforms to watch out for in 2020. With more than 800 million active users worldwide, TikTok has become a hub of creativity, humor, and engaging content. The platform has been able to capture the attention of a global audience, embracing the short, engaging, and snappy format that makes users watch for hours. As such, brands and businesses have started leveraging the platform, influencing and entertaining their target demographic.
2. Instagram Reels – Stay Relevant with Short-Form Video
Instagram Reels is a new short-form video feature launched by Instagram to compete with TikTok. It allows users to make 15-second videos with filters, music, and a range of editing tools. The feature helps users to stay relevant and keep up with the latest trends and engage their followers with quickly digestible content and has become an excellent tool for businesses to connect with their audiences and promote their brand.
3. Virtual Events – Embrace the Digital World
COVID-19 has changed the way we interact with one another, and social media can facilitate virtual events. Facebook Live, Instagram Live, and YouTube Live have become increasingly popular to organize conferences, concerts, and webinars and promote them through social media. This is an excellent tool for businesses that want to connect with their audiences, educate, entertain, and provide valuable content to their followers.
4. Personalization – Targeting the Right Audience
Social media users expect relevant content and a personalized experience. This means businesses and brands need to provide content that resonates with their target audience. Social media algorithms favor content that is personalized and relevant, resulting in better engagement and reach. Businesses need to leverage features to target their audience, such as using hashtags, geotags, and tracking their audience’s interactions to create a personalized experience for their social media followers.
5. Social Commerce – E-commerce Integration
Social commerce has been gaining momentum, and it’s predicted to become a massive trend in 2021. Social media platforms are integrating e-commerce features that make it easier for businesses to sell their products or services directly through social media platforms. Facebook and Instagram have introduced e-commerce integration with their shops features, while Pinterest has introduced shopping catalogs. This is a critical feature for businesses that want to increase their revenue and connect with customers directly through social media platforms.
Conclusion
In conclusion, social media’s landscape is continually changing, and staying ahead of the trends is crucial to maintaining a successful online presence. TikTok, Instagram Reels, virtual events, personalization, and social commerce are five social media trends to watch out for in 2020 and beyond. By embracing these trends, businesses and brands can stay relevant, connect with their audience, and grow their social media presence.
