5 Traditional E-Commerce Platforms Still Dominating the USA Market
E-commerce has undoubtedly shaken up the retail world, with millions of Americans now preferring to make purchases online. In 2019, e-commerce sales accounted for approximately 11% of total US retail sales, and this figure is only expected to increase in the coming years.
However, amidst the explosion of newer e-commerce platforms, some traditional ones have managed to hold their ground and even dominate the market. Let’s take a closer look at five such platforms that continue to thrive in the USA market.
1. Amazon
It’s hard to mention e-commerce without acknowledging the behemoth that is Amazon. Founded in 1994 as an online bookstore, Amazon has since grown into an all-encompassing online marketplace that sells everything from books to groceries and beyond. Today, Amazon is the largest e-commerce platform in the world, with over 310 million active users in the USA alone. The platform owes this success to its user-friendly platform, vast product selection, and efficient shipping and delivery options.
2. eBay
Founded in 1995, eBay started as an auction site that allowed individuals to sell items to each other. However, over the years, eBay has evolved into a vast marketplace featuring both auctions and fixed-price sales. Today, it boasts over 185 million active users worldwide, with many using the platform to buy or sell unique or hard-to-find items. eBay also offers seamless payment options and buyer protection programs, bolstering its reputation as a reliable e-commerce platform.
3. Walmart
Starting off as a brick-and-mortar retail store in 1962, Walmart is now the largest retailer in the world. The company’s online sales started in 2000 and have since grown to compete with giants such as Amazon and eBay. With attractive prices and a vast selection of items, Walmart has established itself as a go-to platform for consumers looking to buy everyday items online. Walmart also offers free two-day shipping for orders over $35, sweetening the deal even further.
4. Target
Much like Walmart, Target started as a physical retail store before branching out into e-commerce. The platform has since built a vast online presence, with over 36 million active users in the USA. Target has distinguished itself from other e-commerce platforms with its strong focus on customer satisfaction, offering easy returns and exceptional customer service. It also offers a wide range of exclusive products that cannot be found on other e-commerce platforms.
5. Best Buy
Best Buy is a consumer electronics retailer that has been around since 1966. The company ventured into e-commerce in 1998 and has since managed to capture a significant share of the online electronics market. Best Buy’s online platform boasts an extensive selection of electronics, as well as appliances and home products. Unlike other e-commerce platforms that focus solely on offering the best price, Best Buy emphasizes product quality and reliability, making it a go-to option for consumers looking for top-tier electronics.
Conclusion
Despite the influx of new e-commerce platforms over the years, many traditional platforms have managed to retain their dominance in the USA market. The five platforms mentioned above – Amazon, eBay, Walmart, Target, and Best Buy – have successfully adapted to the changing times, offering seamless user experiences, vast product selections, and reliable customer service. While the e-commerce industry may continue to evolve, these platforms are likely to retain their positions as the go-to sites for online shopping.
