How Red Chillies Entertainment is Dominating Bollywood with Their Unique Approach
Bollywood has always remained the center of attraction for cinema lovers worldwide. It is known for its colorful, vibrant, and larger-than-life movies that captivate the audience. The industry has witnessed numerous production houses, but only a few have managed to stay in the limelight. One such production house is Red Chillies Entertainment.
Founded in 2002, Red Chillies Entertainment is a production company co-owned by Bollywood superstar Shahrukh Khan and his wife Gauri Khan. Over the years, Red Chillies Entertainment has carved a niche for itself in the Bollywood industry through its unique approach towards film-making.
A Different Approach towards Film-making
Unlike other production houses, Red Chillies Entertainment has always been experimentative in its approach. They have been producing content that is beyond conventional cinema and has a distinct appeal to the audience. Their focus has been to tell stories that are relevant to contemporary times and are thought-provoking.
For instance, the movie “Dear Zindagi” starring Alia Bhatt and Shahrukh Khan was a movie that talked about mental health issues. Similarly, Red Chillies Entertainment produced “Badla,” a suspense thriller that was a remake of a Spanish movie. And it was a massive hit in India, grossing around 138 crores INR.
Innovative Marketing Strategies
Red Chillies Entertainment’s marketing strategies have always been ahead of their time. They have been using technology effectively to reach out to their audience. One such example is the movie “Ra.One,” which was one of the most expensive movies produced in Bollywood. The production team created a gaming app featuring Shahrukh Khan as the lead character allowing users to experience the movie before it got released.
Red Chillies Entertainment also used virtual reality technology in the marketing of their film “Zero,” which starred Shahrukh Khan, Katrina Kaif, and Anushka Sharma. They created a promotional video using virtual reality, where the audience could experience the movie’s grandeur.
Diversified Ventures
Apart from producing movies, Red Chillies Entertainment has diversified its business ventures. They have entered into the digital space with Netflix original series like “Bard of Blood” which starred Emraan Hashmi. They have also produced critically acclaimed films like “Kaamyaab,” which was a movie about a character actor’s journey.
Red Chillies Entertainment also entered into the visual effects industry and produced the visual effects of a few Hollywood movies. They have also been working on the visual effects of their upcoming movie “Brahmastra,” which stars Amitabh Bachchan, Ranbir Kapoor, and Alia Bhatt.
Conclusion
Red Chillies Entertainment’s unique approach towards film-making, innovative marketing strategies, and diversified ventures have helped them in dominating Bollywood. The production house has always focused on telling unique stories relevant to contemporary times. They have used technology effectively to reach out to their audience and diversified their business ventures. Red Chillies Entertainment has been instrumental in transforming Bollywood and taking it to new heights.
