Exploring the Exciting World of Augmented Reality in 19 Crimes Wine Bottles
Augmented reality (AR) is a technology that has been around for some time now, but it’s only recently that it’s gaining popularity in various industries. One such industry that’s taken a keen interest in AR is the wine industry, and one brand that’s on the forefront of this technology is 19 Crimes.
What is 19 Crimes?
19 Crimes is a brand of wine that has a unique backstory. The brand is inspired by the 19 crimes that would get a British convict banished to Australia during the 18th century. Each bottle comes with a label that has the image of a convict and a unique augmented reality experience that brings the image to life.
How Does the AR Experience Work?
When you download the 19 Crimes app and scan the label on the bottle, the image of the convict comes to life, telling their story and the crime they committed. The app uses the phone’s camera and AR technology to create a visually stunning experience that transports the user to a different time and place.
The Benefits of Augmented Reality in Wine Labels
The use of augmented reality in wine labels provides a unique opportunity for brands to connect with their customers on a deeper level. The technology can be used to tell a brand’s story, showcase the winemaking process, and create an immersive experience that stays with the customer long after they finish the bottle.
The Future of Augmented Reality in Wine Labels
As more brands start to embrace the technology, we can expect to see even more innovation in the use of augmented reality in wine labels. Brands can use AR to create promotions, games, and other interactive experiences that engage customers in new and exciting ways.
Conclusion
Augmented reality is a technology that’s changing the way we interact with the world around us, and the wine industry is no exception. Brands like 19 Crimes are leading the way in using AR to create unique and exciting experiences for their customers. As the technology continues to evolve, we can expect to see even more innovative uses of augmented reality in wine labels.
