The 1st Augmented Reality Innovators: Pioneers Who Shaped the Industry
Augmented Reality (AR) has been making waves in technology for years, allowing developers to create new, interactive experiences for users. But where did it all start?
In this article, we will explore the first augmented reality innovators who helped shape the industry.
Who Invented Augmented Reality?
The concept of AR dates back to the 1960s, with the invention of the “Sword of Damocles” by Ivan Sutherland. This device allowed users to see virtual objects overlaid on the real world through a headset.
In the 1990s, the first AR system to use a video camera was developed by Louis Rosenburg and his team. The Virtual Fixtures system was used by the US Air Force to help pilots with maintenance tasks.
The Rise of AR Gaming
AR gaming became popular in the early 2000s with the release of ARQuake, an AR mod of the popular game Quake. This allowed players to interact with virtual enemies in the real world.
In 2009, Georgia Tech professor Blair MacIntyre created the first AR game for smartphones called ARhrrrr!. This game used the phone’s camera and gyroscope to create a gaming experience that was both interactive and immersive.
AR in Advertising and Marketing
AR has been used in advertising and marketing for years, with the first notable campaign being the AR cover of Esquire magazine in 2009. This issue featured actor Robert Downey Jr. overlaid with digital graphics that came to life when viewed through a smartphone.
In 2011, Starbucks released an AR app that allowed customers to see information about their coffee and explore the company’s history through their smartphone.
Conclusion
In conclusion, AR has come a long way since its inception in the 1960s. These early innovators paved the way for the technology to become what it is today, with endless possibilities for interactive and immersive experiences. From gaming to advertising, AR has shown that it has a place in almost every industry. As technology continues to evolve, it will be exciting to see what other innovations will come out of the world of AR.
