10 Iconic Trends That Defined 1970’s Culture
The 1970s was a decade of change and transformation, with the baby boom generation coming of age. From fashion to music to technology, the 70s had a profound impact on American culture. In this article, we’ll explore ten of the most iconic trends that defined the era.
1. Disco
Disco dominated the music scene in the 1970s, with its pulsating beat and flashy dress code. The Bee Gees’ “Stayin’ Alive” and Gloria Gaynor’s “I Will Survive” are just two of the many disco hits that are still popular today. Disco culture also influenced fashion, with platform shoes, polyester suits, and sequin dresses becoming all the rage.
2. Watergate
The Watergate scandal, which broke in 1972, was a defining moment of the era. The Nixon administration’s attempts to cover up a break-in at the Democratic National Committee sparked a media frenzy and eventually led to Nixon’s resignation in 1974. Watergate highlighted the power of investigative journalism and the importance of government transparency.
3. Feminism
The feminist movement gained momentum in the 70s, with women fighting for equal rights and opportunities. Women’s liberation and reproductive rights were hot-button topics, and the National Organization for Women (NOW) was founded in 1966. Women also began entering male-dominated professions such as law and medicine in record numbers.
4. CB Radio
CB (citizen’s band) radio became a popular mode of communication in the 70s, especially among truck drivers. The radio craze inspired movies like “Smokey and the Bandit” and TV shows like “The Dukes of Hazzard.” Breaker, breaker, let’s get a convoy going!
5. Pet Rocks
In 1975, a man named Gary Dahl became a millionaire by selling Pet Rocks for $4 apiece. The rocks (which were literally just rocks) came with care instructions and a “Certificate of Authenticity.” Pet Rocks epitomized the wacky, faddish nature of the 70s.
6. Bell-Bottoms
Bell-bottoms were the must-have fashion item of the 70s, with their flared leg and high-waisted design. The style originated in the Navy in the 1800s and made a comeback in the hippie movement of the 60s. By the 70s, bell-bottoms had gone mainstream and were worn by both men and women.
7. Waterbeds
Waterbeds were a novelty item in the 70s, popularized by advertisements featuring beautiful women in swimsuits lounging on them. The beds were seen as luxurious and decadent, although not always practical. Waterbeds eventually fell out of favor, but their influence on bedroom decor was felt for years to come.
8. Bruce Lee
Bruce Lee was a martial arts icon who rose to fame in the 70s, thanks to his movies like “Enter the Dragon.” Lee’s philosophy of fighting without fighting and his physical prowess inspired a generation of martial arts enthusiasts. Although Lee died tragically at the age of 32, his legacy lives on.
9. Atari
Atari was one of the first companies to bring home video game consoles to the mass market. Games like Pong and Space Invaders were simple but addictive, and kids (and adults) couldn’t get enough of them. Atari’s success paved the way for the video game industry we know today.
10. The Brady Bunch
“The Brady Bunch” was a popular TV show in the 70s that portrayed a blended family (two parents, six kids) living in suburban California. The show was a reflection of the changing times and family dynamics of the era. “The Brady Bunch” is still popular today, thanks to its catchy theme song and wholesome charm.
Conclusion
The 1970s was a decade of unforgettable moments and trends that continue to influence culture today. From disco to Watergate to feminism, the 70s made a lasting impact on our society’s values and norms. While some trends may seem strange or dated now (Pet Rocks anyone?), they remind us of a time when everything was changing and anything was possible.
