5 Amazing Ideas for Kirana Business Owners
The Kirana business is one of the most traditional and reliable businesses in India. This business mainly deals with the selling of household essentials like sugar, salt, rice, wheat, and other daily-use items. With the advent of modernization, many Kirana store owners have faced challenges in this highly competitive market. However, with a few unique ideas, Kirana business owners can increase their revenue and take their business to the next level. In this blog, we will share 5 amazing ideas for Kirana business owners that will surely help them sustain in their business and drive more sales.
1. Developing a Kirana Mobile App
One of the latest trends in the Indian market is the adoption of mobile apps for grocery shopping. With the increased usage of smartphones, people are now more comfortable ordering groceries online. Kirana store owners can develop their mobile app and use it to connect with their customers. This app can be used to display the products available in the store, their prices and customers can order from the app and pick up their order later by themselves or have the delivery service available to them as well.Therefore a Kirana mobile app can help Kirana store owners to increase sales and customer engagement.
2. Offering Personalized Discounts and Coupons
Discounts and coupons have always been a popular way for businesses to attract customers. In Kirana business, you can offer personalized discounts and coupons to loyal customers. Store owners can keep a record of the customer’s purchase history and offer discounts and coupons based on their buying patterns. This strategy can help attract customers and increase the store’s sales.
3. Creating An Online Identity
In today’s digital world, every business should have an online identity. Kirana business owners can create a website or social media page to connect with their customers. This online identity will help the store owner to convey the message about the product’s benefits, availability and other important information. Additionally, it could be a great way to communicate with existing customers and attract new ones through digital marketing and a well-placed online web page.
4. Offering Home Delivery Services
Home delivery service can be a game-changer for Kirana business owners. Customers who don’t have time to visit the store due to their busy schedules can now order online and get their daily essentials delivered at their doorstep. Offering home delivery services would require the Kirana store owners to have a delivery team or partnership with a delivery service provider but it could be one of the best ways to offer convenience to customers and attract them to become a loyal customer.
5. Implementing An Online Payment Gateway
In recent years, online payments have become more popular due to the convenience they offer. Kirana store owners can implement an online payment gateway to attract more customers who prefer paying online instead of cash payments. Online payments also provide a record of the transaction that can be easily tracked. This idea would work well with home delivery services so that customers aren’t required to pay with cash on delivery giving more flexibility to the customers.
Conclusion
Although the Kirana business is one of the most traditional businesses in India, adapting to the latest trends can help the business to grow and sustain in this highly-competitive market. By following the five ideas mentioned above, Kirana Storeowners can create a unique selling proposition (USP) and provide convenience to their customers. These ideas would help the Kirana store owners to increase their sales, attract new customers and provide excellent customer experience that will also develop the relationship with the existing customers.
