Information design has become an essential part of communication in today’s digital age. It is the science of visualizing information and making it more understandable to the human brain. From the logo of a brand to the way that data is presented, information design has the power to influence how people decipher messages.
Why is Information Design so important in communication? It boils down to the fact that humans process visuals much faster than they process text. A 2014 study published by Science News found that the human brain can extract the meaning of a visual scene in less than a tenth of a second. This means that if a message is presented in a visually compelling manner, it is more likely to be absorbed and retained by the viewer.
But, information design is not just limited to visuals. It also includes the structuring of text in such a way that it becomes more legible and understandable. This involves breaking down large blocks of text into smaller, more manageable chunks, using headings and subheadings for emphasis, and making use of bullet points and lists for clarity.
One example of the power of information design in communication is the infamous campaign for the Affordable Care Act in the United States, also known as Obamacare. The designers behind the campaign were tasked with making complex information more understandable and relatable to the general population. They used clear and concise language, simple graphics, and engaging visuals to explain the benefits of the healthcare reform.
As a result, the campaign became a huge success, inspiring millions of Americans to enroll in the healthcare program. This is just one example of how information design can make complicated topics more accessible to the masses.
In conclusion, information design is an incredibly powerful tool for communication. It has the ability to simplify complex topics, make them more visually appealing, and ultimately increase comprehension and retention among audiences. For businesses and organizations looking to communicate their message effectively, investing in information design is a must.
