Unleash the Power of Kit-Based Digital Marketing for Your doTERRA Business
Are you a doTERRA distributor wondering how you can improve your marketing strategy? Look no further than kit-based digital marketing. In today’s digital age, the traditional marketing methods of cold calling and door-to-door sales are becoming outdated. Kit-based digital marketing is a more effective approach to reach out to potential customers and drive sales. In this article, we will explore how you can harness the power of kit-based digital marketing for your doTERRA business.
What is kit-based digital marketing?
Kit-based digital marketing involves creating a kit that showcases your product or service and sending it to potential customers who have shown an interest in your business. The kit can be in the form of a physical package or an online presentation. The aim is to demonstrate the value of your product or service and convince the recipient to make a purchase.
Advantages of kit-based digital marketing
The primary benefit of kit-based digital marketing is that it allows you to showcase your product or service in a way that is engaging and personalized. It allows you to tell your story, showcasing the unique qualities of your doTERRA products to potential customers. Moreover, it’s more cost-effective and efficient compared to traditional marketing strategies. Sending out kits to potential customers saves you time and effort in the long run, as you can focus on the leads that have shown genuine interest in your products.
Components of a doTERRA kit-based digital marketing campaign
A successful kit-based digital marketing campaign comprises four components: the pre-kit mailer, the kit, the follow-up email, and the sales call.
1. Pre-kit mailer
The pre-kit mailer is the initial email that introduces your kit to potential customers. It should give an overview of the kit’s contents, its purpose, and what sets your doTERRA products apart from competitors. A compelling pre-kit mailer can increase the open rate of the kit and entice recipients to learn more about your doTERRA products.
2. The kit
The kit itself should include samples of your doTERRA products along with detailed information on each product. You can also include a brochure, a business card, or other marketing materials to provide important details about your business. Make sure your kit is visually appealing and well-organized to capture the attention of potential customers.
3. The follow-up email
After mailing out the kit, you should follow up with a thank-you email to your recipients. This email should show your appreciation for the recipient’s time and express your eagerness to help them learn more about your doTERRA business.
4. The sales call
The sales call is the final step in the kit-based digital marketing campaign. A successful kit should have sparked interest in your doTERRA products, and the sales call is an opportunity to convert that interest into a sale. Be sure to be professional but friendly during the call, answer any questions they may have, and share any relevant promotions or deals with them.
Conclusion
In summary, if you are a doTERRA distributor looking to improve your marketing strategy, consider kit-based digital marketing. A well-planned and executed kit-based digital marketing campaign can increase your business’s visibility and customer acquisition rate cost-effectively. By following the components outlined above, you can design a compelling kit that engages potential customers, showcases your doTERRA products, and drives more revenue.
