Exploring the Factors Affecting Digital Marketing Manager Salary in 2021
Digital marketing has become one of the most important aspects of any business operation, and as a result, the demand for digital marketing professionals has increased significantly. Among these professionals, the digital marketing manager holds a crucial role in the digital marketing landscape, responsible for managing and implementing marketing campaigns, strategy development, and brand management. One of the most important factors that digital marketing managers consider before choosing this career path is salary. Given the current scenario, let us explore the factors that affect the digital marketing manager salary in 2021.
The Current Digital Marketing Manager Salary Trends
The digital marketing manager salary varies with factors such as the company size, industry type, work experience, and location. As per Glassdoor, the average salary of a digital marketing manager in the USA is $77,015 per year, while the salary range falls between $49,000 – $119,000 per year. The digital marketing manager salary has seen a steady increase over the years, with an average growth rate of 5% per year.
Factors That Affect Digital Marketing Manager Salary
Industry – The industry type has a significant impact on the salary of a digital marketing manager. The salary package offered to digital marketing managers in the technology industry, for instance, could be higher when compared to the healthcare or non-profit industry.
Work Experience – Experience is one of the vital factors that determine the salary package of digital marketing managers. An individual with three to five years of experience can expect a salary package ranging from $65,000 – $85,000 per year on average, while a digital marketing manager with over ten years of experience can expect a salary between $95,000 – $127,500 per year.
Location – The location where a digital marketing manager is employed can have a considerable impact on the job’s salary. According to Glassdoor, the average digital marketing manager salary in New York City is $87,725, while in San Francisco, it is $107,384 per year.
Skills and Certifications – Having specialized skills or certifications in digital marketing, like Google AdWords certification, HubSpot certification, or Facebook Blueprint certification, can impact the salary package offered.
Company Size – The company size can also be a determining factor in the salary package offered to digital marketing managers, with larger companies typically offering a higher salary.
Conclusion
In conclusion, the salary package for a digital marketing manager depends upon various factors. On average, the salary package for a digital marketing manager is expected to increase steadily in the coming years, given the increased demand for digital marketing professionals in the job industry. Aspiring digital marketing managers must take note of the factors mentioned above before embarking on this career path and understand that there is a lot of potential for growth and scope for increased compensation with the right strategy, skills, and experience.
