5 Savvy Ways to Use Mainstream Media for Your Business
If you’re running a business, you’re aware that media coverage can be a double-edged sword. While a positive review or mention can boost your brand, negative media exposure can prove to be disastrous. Leveraging mainstream media for your business can be tricky, but if you do it right, it can act as a powerful tool for enhancing brand awareness, driving traffic to your website, and ultimately, increasing revenue. Here are five savvy ways to use mainstream media for your business.
1. Stay current with the trends
In today’s digital age, it is essential to be up to date with the latest news and trends relevant to your industry. By following mainstream media outlets in your niche, you can stay on top of trends, current events and any changes that may impact your business. This information can be leveraged to improve your marketing strategies, product development and outreach efforts.
2. Leverage newsjacking
Newsjacking is a technique where you capitalize on trending news or events to gain media attention. By quickly reacting to news and injecting your brand or product into the conversation, you can generate buzz around your business. For example, if there’s a big event in your industry, you can quickly create content that highlights your business’s connection to the event and share it with relevant media outlets. This can be a powerful tool for gaining exposure.
3. Use PR tactics
Public Relations (PR) can be an effective way of getting media coverage for your business. By creating a press release highlighting your events, product launches or any other significant announcements, you can attract media attention. Reach out to relevant media outlets with your press release, and you may find that they pick up your story and run with it. To increase the chances of getting picked up, be sure to focus on the news value of your announcement and avoid anything overly promotional.
4. Collaborate with relevant influencers
Influencer marketing is a potent tool for getting exposure for your business. By identifying relevant influencers in your industry, you can tap into their audiences and gain media coverage. Reach out to influencers in your niche and explore potential collaborations, such as sponsored posts, product reviews or guest blog posts. This can be an effective way to get media coverage and broaden your brand reach.
5. Join the conversation
Social media has made it easier for businesses to engage with the public and join the conversation around trending topics. By following relevant hashtags and joining the conversation, you can connect with your audience and generate buzz around your brand. Share your content, interact with your followers and retweet/share relevant content. Engaging with the public can also lead to media coverage as journalists often follow social media conversations for story ideas.
Conclusion
Mainstream media can be a potent tool for businesses looking to gain exposure and expand their reach. By staying current with trends, leveraging newsjacking, using PR tactics, collaborating with influencers and joining the conversation on social media, businesses can generate media coverage and increase brand awareness. While it is essential to use these tactics judiciously, the right approach can help businesses gain valuable media exposure and ultimately increase revenue.
