What Is the Average Digital Marketing Yearly Salary in the US?
Digital marketing has become an integral part of modern businesses and companies, creating numerous job opportunities for individuals seeking a career in this field. Digital marketing encompasses a broad range of activities, including search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, email marketing, and more. But, what is the average digital marketing yearly salary in the US?
The Average Digital Marketing Salary
According to Glassdoor, the average base salary for a digital marketing specialist in the United States is around $58,000 per year. This number, of course, varies based on job title, years of experience, and geographic location:
– Entry-level digital marketing positions can earn around $45,000 per year
– Digital marketing managers can see an average salary around $83,000 per year
– Senior-level digital marketing executives can earn upwards of $130,000 per year
However, these salaries are just a general guideline, and many other factors can influence a digital marketer’s pay scale.
Factors That Affect Digital Marketing Salary
Experience, education, and industry all influence a digital marketing salary. Salaries increase with each additional year of experience in the field, which is why senior-level professionals earn significantly more than entry-level marketers. Education is another factor that can affect a digital marketer’s salary. Companies often prefer candidates with higher degrees, such as a master’s in marketing or communications. Industry also affects digital marketing salaries. Companies that operate in highly competitive or specialized markets, such as technology or finance, often pay higher salaries to attract top talent.
Geographic Location Impact on Salaries
Digital marketing salaries also fluctuate based on geographic location. According to Glassdoor, the following cities offer higher digital marketing salaries than the national average:
– San Francisco, CA: Around $75,000 per year as of 2021
– New York, NY: Around $70,000 per year as of 2021
– Boston, MA: Around $68,000 per year as of 2021
– Austin, TX: Around $67,000 per year as of 2021
– Seattle, WA: Around $67,000 per year as of 2021
Cities with lower costs of living, such as Cleveland, OH, or Kansas City, MO, offer salaries closer to the national average. For example, in Cleveland, OH, the base salary for a digital marketing specialist is $50,000 per year, which is below the national average.
Conclusion
In conclusion, the average digital marketing yearly salary in the US varies depending on a multitude of factors, including experience, education, geographic location, and industry. While the average base salary for a digital marketing specialist in the United States is around $58,000 per year, salaries can range from $45,000-$130,000 per year depending on the role and level of experience. Ultimately, the most essential factor in determining a salary is the value a digital marketer brings to a company – those with unique skills or experience in highly competitive markets can earn six figures or more.
