The Surprising E-commerce Growth Statistics of 2021: What You Need to Know
The COVID-19 pandemic has drastically changed the way businesses operate worldwide. The surge in online shopping during the pandemic has changed the e-commerce landscape, and it is crucial for businesses to stay up-to-date with the latest statistics. In this blog post, we will dive into the surprising e-commerce growth statistics of 2021 and what you need to know.
1. E-commerce sales are projected to reach $4.9 trillion by 2021
According to eMarketer, global e-commerce sales are projected to reach $4.9 trillion by 2021. This is a 265% increase from 2014 when global e-commerce sales only amounted to $1.3 trillion. The pandemic has been a significant driver of this growth. As more consumers turn to online shopping, retailers have had to adapt by improving their online presence, investing in e-commerce platforms, and offering fast and convenient delivery options.
2. Mobile e-commerce is on the rise
Mobile devices have become the go-to device for online shoppers. In the U.S. alone, mobile e-commerce sales are projected to reach $3.56 trillion by 2021, accounting for 72.9% of total e-commerce sales. This trend is expected to continue in the coming years. With more consumers relying on their mobile devices for online shopping, businesses need to ensure their websites are optimized for mobile devices.
3. Online marketplaces are gaining popularity
Online marketplaces such as Amazon, eBay, and Walmart have seen significant growth in recent years. According to a survey by BigCommerce, 62% of consumers start their online shopping journey on Amazon. The convenience, variety, and competitive pricing of online marketplaces have made them popular among consumers. Businesses can take advantage of this trend by selling their products on online marketplaces to reach a wider audience.
4. Social media is driving e-commerce sales
Social media platforms are not just for marketing; they can also drive e-commerce sales. According to a survey by Ebates, 6% of online shoppers have made a purchase directly through a social media platform, and 31% have been influenced by social media in their purchasing decisions. With the rise of social commerce, businesses need to leverage social media to boost their e-commerce sales. Platforms like Facebook, Instagram, and Pinterest offer features to create a seamless shopping experience for customers.
5. The importance of customer experience
In today’s digital age, customer experience is vital to the success of any e-commerce business. According to a report by Salesforce, 80% of customers say that the experience a company provides is as important as its products and services. E-commerce businesses need to focus on creating a seamless, personalized, and convenient shopping experience for their customers to build brand loyalty and increase sales.
Conclusion
In conclusion, the e-commerce landscape is constantly evolving, and keeping up with the latest statistics and trends is essential for businesses to succeed. From the projected $4.9 trillion global e-commerce sales to the rise of mobile e-commerce and online marketplaces, businesses need to invest in their online presence to cater to the needs of their customers. Social media and customer experience also play a significant role in driving e-commerce sales, making it important for businesses to leverage these channels. By staying up-to-date with the latest e-commerce growth statistics, businesses can take advantage of the opportunities presented by the digital age and remain competitive in the market.
