Exploring the Factors that Affect E-Commerce Manager Salary in 2021
E-commerce has been growing rapidly in recent years, with the COVID-19 pandemic accelerating its adoption even further. As a result, e-commerce managers have become a highly sought-after role in today’s job market. If you’re interested in pursuing a career as an e-commerce manager, you might be wondering what factors affect your potential salary. In this article, we’ll explore the key factors that impact e-commerce manager salaries in 2021.
Experience
The first factor that affects e-commerce manager salary is experience. As with most roles, the more years of experience you have, the higher your salary is likely to be. According to data from PayScale, the average salary for an e-commerce manager with less than one year of experience is around $50,000 per year, while those with more than 20 years of experience can earn upwards of $150,000 per year.
Industry
The industry you work in can also have a significant impact on your e-commerce manager salary. E-commerce managers in certain industries, such as technology and retail, tend to earn higher salaries than those in other industries. For example, according to data from Glassdoor, the average salary for an e-commerce manager in the technology industry is around $125,000 per year, while the average salary for those in the retail industry is around $85,000 per year.
Company Size
Another factor that affects e-commerce manager salary is the size of the company you work for. Generally, larger companies tend to offer higher salaries than smaller companies. This is because larger companies have more resources and revenue to dedicate towards salaries. According to data from Indeed, the average salary for an e-commerce manager at a small company (less than 50 employees) is around $63,000 per year, while the average salary for those at a large company (more than 10,000 employees) is around $117,000 per year.
Skills
Your skills as an e-commerce manager can also impact your salary. Certain skills, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO), are highly valued in the e-commerce industry. E-commerce managers with these skills often earn higher salaries than those without them. Additionally, having experience with certain e-commerce platforms, such as Shopify or Magento, can also increase your earning potential.
Location
Lastly, your location can have an impact on your e-commerce manager salary. E-commerce managers in major cities, where the cost of living is higher, tend to earn higher salaries than those in smaller cities or rural areas. According to data from Glassdoor, e-commerce managers in San Francisco, California, earn an average salary of around $141,000 per year, while those in Little Rock, Arkansas, earn an average salary of around $70,000 per year.
Conclusion
In conclusion, there are several factors that affect e-commerce manager salary in 2021. These include experience, industry, company size, skills, and location. As you consider pursuing a career as an e-commerce manager, keep these factors in mind and research the average salaries in your area and industry. By doing so, you’ll be better equipped to negotiate a fair salary that reflects your skills and experience.
