5 Examples of Informal Writing You Need to Know
As professional writers, we are accustomed to using a formal tone when crafting content for our clients. However, there are instances when we need to switch to a more relaxed and informal style to better connect with our audience.
Here are five examples of informal writing styles that can add personality and flavor to your content:
1. Conversational Writing
This style is best suited for blog posts, social media updates, and email newsletters. Conversational writing involves using casual language and a relaxed tone, as though you were talking to a friend. You can inject your personality, opinions, and humor into your writing, making it more engaging and memorable.
Example: “Hey, guys! Have you heard about the latest marketing trend? It’s all about TikTok! I know, I know, I’m a little late to the party, but trust me, it’s worth the hype.”
2. Narrative Writing
Narrative writing involves storytelling and painting a vivid picture with your words. You can use descriptive language and sensory details to bring your content to life and engage your readers on an emotional level.
Example: “It was a hot summer day, with the sun beating down on my skin. I closed my eyes and took a deep breath, feeling the salty ocean breeze wash over me. As I opened my eyes, I saw the waves crashing against the shore, their frothy white tips reaching towards the clear blue sky.”
3. Expository Writing
Expository writing is a type of writing that explains a particular topic or idea in detail. This style is often used in how-to guides, tutorials, and educational content. It should be clear, concise, and easy to understand.
Example: “To make a delicious tomato sauce, you’ll need a few simple ingredients: fresh tomatoes, garlic, olive oil, salt, and pepper. Start by chopping the tomatoes into small pieces and sautéing them in a pan with garlic and olive oil. Add a pinch of salt and pepper to taste, and let it cook for 20-30 minutes until the tomatoes have broken down and created a thick, rich sauce.”
4. Descriptive Writing
Descriptive writing involves using language to create a sensory experience for the reader. You can use vivid imagery and sensory details to transport your reader to a specific time and place, helping them to better understand and connect with your content.
Example: “The tree-lined streets were ablaze with fiery hues of red, orange, and gold as the leaves cascaded down from the branches, creating a colorful carpet beneath my feet. The crisp autumn air was infused with the sweet scent of apple cider and pumpkin spice, reminding me that the holidays were just around the corner.”
5. Persuasive Writing
Persuasive writing is a type of writing that aims to convince the reader to take a particular action or believe a certain idea. It requires a strong argument supported by facts, research, and examples.
Example: “By switching to renewable energy sources like solar and wind power, we can drastically reduce our carbon footprint and help to combat climate change. Not only is this better for the environment, but it also creates more jobs and stimulates economic growth. It’s a win-win for everyone.”
In conclusion, knowing how to use informal writing styles can help to add depth and personality to your content. By experimenting with these different styles, you can create more engaging and memorable content that resonates with your audience.
