The Evolution of Next Computer: From Revolutionary to Obsolete
When Steve Jobs left Apple in 1985, he decided to start a new company called NeXT Computer. This new venture was intended to create a revolutionary computer that would surpass the current technologies. Jobs had a vision that NeXT would become a vital part of the computing world, yet the company failed to make any significant impact in the market.
NeXT was launched in the late 1980s, and it was acclaimed for its superior hardware and software designs. It boasted the most potent operating system on the market, which, at the time, was advanced and futuristic. The computer was sold with an innovative graphical interface, which was superior to any operating system available to the public at the time.
Despite NeXT’s advanced technology, it failed to gain a significant share of the market, which was dominated by Apple and Microsoft. NeXT struggled to make ends meet, investing a significant amount of money into the development of their computer and operating system, yet, unfortunately, they were unable to capture a large audience.
One of the main issues NeXT faced was high pricing. Initially, the NeXT computer cost $6,500, which was far too expensive for most users. Another factor that contributed to its lack of success was that unlike Apple and Microsoft, NeXT chose not to license its operating system to other computer manufacturers.
NeXT attempted to revive its fortunes by forming partnerships with other industry leaders, but it was ultimately purchased by Apple years after its launch. Apple bought NeXT primarily for its advanced operating system, which was then used to create macOS X.
Additionally, NeXT also played a significant role in shaping Apple’s path in the industry. Jobs, NeXT’s CEO, eventually agreed to merge NeXT with Apple when Apple’s then CEO, Gil Amelio, offered to purchase the company in 1997.
In conclusion, the failure of NeXT is often attributed to its high pricing, lack of partnerships, and refusal to license its operating system. Although NeXT itself didn’t make a significant impact in the market, it played an instrumental role in the formation of Apple’s success in the industry. As time passed, we saw the evolution of computer technology, and NeXT’s hardware and operating system became obsolete. The story of NeXT highlights the importance of having an excellent product, competitive pricing, and strategic partnerships to succeed in the computer industry effectively.
