The Changing Face of Journalism: How Fox Business News is Utilizing Youtube to Reach New Audiences
Traditional journalism has always been an essential element of our society, serving as a vital source of information for the public. However, the advent of digitalization has brought about massive changes in the way journalism works. Today, people prefer to get their news from various online sources, and social media platforms like Youtube have become a popular avenue for news consumption. In this article, we take a look at Fox Business News and how it has leveraged Youtube’s platform to reach out to new audiences.
The Rise of Youtube in the News Industry
Youtube has become a popular platform for news because of its ability to convey information in an engaging and interactive way. It is a user-friendly platform that can hold people’s attention for long, and the addition of video adds an element of excitement to the news. Notably, Youtube has become the number one online video-sharing platform, with over 2 billion monthly active users globally. Therefore, it’s not surprising that many news organizations have turned to Youtube to reach a broader audience.
Fox Business News: A Pioneer in News Industry Digitalization
Fox Business News is an American cable television channel that specializes in business news. It has always been a trailblazer in the news industry, constantly innovating and adapting to changing times. By utilizing Youtube’s platform, Fox Business News has taken its news coverage to a new level, reaching out to young audiences that were previously not interested in its traditional cable news. By leveraging Youtube’s popularity, Fox Business News has created new segments and programs that cater to a young audience, such as Market Now, a daily online financial news show that airs on Youtube.
The Benefits of Using Youtube for News Coverage
Youtube offers several advantages over traditional journalism. Firstly, it is a cost-effective platform, allowing news organizations to save money on production costs while creating engaging content. Secondly, Youtube is accessible to anyone with an internet connection, making it an attractive platform for reaching new audiences. Additionally, it provides detailed analytics, allowing organizations to track their viewers and their preferences, enabling them to create tailored content for their audience.
Conclusion
The rise of Youtube and other digital platforms has changed the way news organizations operate. Fox Business News has shown that by utilizing Youtube, traditional news organizations can still thrive while reaching new audiences. The combination of video and news has created a winning formula for broadcasting companies. With over two billion monthly active users worldwide, Youtube provides an immense opportunity for news organizations to expand their reach and viewership, improve engagement and foster new communities of loyal followers.
