5 Key Apple Business Strategy Trends to Watch Out for in 2022
Apple has come a long way since the launch of the first iPhone in 2007. With its innovative products and disruptive business strategies, it has become one of the most valuable companies in the world. As we approach 2022, here are five key trends to watch out for in Apple’s business strategy.
1. Diversification of Revenue Streams
Apple has been heavily dependent on the iPhone for revenue generation. However, with the global smartphone market approaching saturation, Apple is focusing on diversifying its revenue streams. The company is expanding its services business, which includes the App Store, Apple Music, Apple TV+, Apple Arcade, iCloud, and more. According to Apple’s Q3 2021 results, services revenue grew by 33.6%, generating $16.9 billion in revenue. This trend of diversification is expected to continue in 2022.
2. Emphasis on Privacy and Security
Privacy and security have been the cornerstone of Apple’s business strategy. With the increasing concerns around data privacy and security breaches, Apple is doubling down on its efforts to protect user data. In 2022, we can expect Apple to continue its emphasis on privacy and security by releasing new tools and features that offer users more control over their data.
3. Focus on Sustainability
In recent years, there has been a growing awareness of the impact of businesses on the environment. Apple has been at the forefront of this movement, with its commitment to 100% carbon neutrality by 2030. In 2022, we can expect Apple to ramp up its efforts on sustainability by introducing new initiatives and products that reduce its environmental footprint.
4. Investment in Augmented Reality
Apple has been investing heavily in augmented reality (AR) technology for the past few years. With the launch of ARKit in 2017, Apple enabled developers to create AR experiences for iOS devices. In 2022, we can expect Apple to unveil new AR products and features that enable users to experience the world in new and innovative ways.
5. Expansion into Emerging Markets
Apple has already established a strong presence in developed markets like the US, Europe, and Japan. However, the company has been looking to expand into emerging markets like India, Brazil, and China. In 2022, we can expect Apple to continue its efforts in these markets by launching new products and services that cater to the needs of local consumers.
In conclusion, Apple’s business strategy has evolved over the years, and 2022 is expected to be a year of significant change for the company. With a focus on diversification, privacy and security, sustainability, augmented reality, and expansion into emerging markets, Apple is poised for continued success in the years to come.
