The Power of Visuals: Understanding How 90% of Information is Transmitted to the Brain
When it comes to communication, visuals are a powerful tool. They help to captivate an audience, bring life to presentations, and convey information in a very compelling way. But, what makes visuals so effective, and how are they processed in our brain?
According to recent studies, visuals play a crucial role in our ability to process information, with over 90% of the information transmitted to the brain being visual. As a result, marketers, presenters, and educators have all begun to incorporate visuals into their messaging, with highly effective results.
Why are visuals so effective?
The human brain is highly complex, with different neural pathways controlling different aspects of perception and information processing. When we see an image or visual, it is processed by the visual cortex of the brain, which is capable of processing large amounts of information very quickly.
For example, an image of a beach can evoke emotions and thoughts that would take much longer to elicit through written or spoken words. This is because our brains are wired to process visual information differently, making it easier for us to retain and recall visual information.
How can visuals benefit businesses?
Visuals play an essential role in today’s digital age, where social media platforms, websites, and online marketing campaigns rely heavily on images to attract and engage audiences. From infographics to product photos, businesses that invest in high-quality visuals can gain a competitive edge in their respective markets.
In addition to attracting customers, visuals can also help to communicate complex ideas and data in a way that is easy to understand. For instance, data visualizations like charts and graphs can help to distill large amounts of data into an easily understandable format, which can help decision-makers to make informed choices.
How can educators benefit from visuals?
Educators often use visuals to help students better understand and retain information. From diagrams to videos, teachers can use visual aids to supplement their lessons, making it easier for students to grasp complex concepts.
Research has found that students who learn through visually-rich educational materials tend to perform better on tests, retain information longer, and experience higher levels of engagement. Therefore, educators that incorporate visuals into their lessons can expect to see improved academic performance from their students.
In conclusion
Visuals can be a powerful tool for communication, with over 90% of information transmitted to the brain being visual. Whether you’re in marketing, education or any other field, incorporating visuals into your messaging can help you to better engage with your audience and communicate complex ideas more effectively.
To fully harness the power of visuals, it’s essential to invest in high-quality images, videos, and other visual aids that can effectively convey your message. Use them to tell your story in a captivating way, and watch as your audience becomes more engaged and informed.
