The Benefits of Informed Delivery for Online Retailers
Online shopping has revolutionized the way people shop. With just a few clicks, customers can purchase anything they desire, from anywhere in the world. However, what happens after they’ve made that purchase, and it requires shipping? Will they be anxiously waiting for their package to arrive, or will they know when it’s arriving? This is where Informed Delivery comes in. In this article, we’ll be discussing the benefits of Informed Delivery for online retailers and how it can help boost your business.
What is Informed Delivery?
Informed Delivery is a program offered by the United States Postal Service (USPS) that allows customers to see a digital preview of their mail and track packages. This program works by sending registered users an email every morning with a preview of the front of their mail pieces and tracking information for packages. The digital preview includes images of letters, postcards, and flats.
Benefits of Informed Delivery for Online Retailers
As an online retailer, you may be wondering how Informed Delivery can benefit your business. Here are some of the key benefits:
1. Increased Customer Engagement
Informed Delivery is an excellent marketing tool for online retailers as it offers a new way to engage with customers. By using Informed Delivery, you can add dynamic content to your mail pieces that will be visible in the digital preview. This means that customers can interact with your content before the package arrives, increasing their excitement and engagement with your brand.
2. Improved Delivery Accuracy
Informed Delivery also helps improve delivery accuracy. By allowing customers to track their packages, they will be aware of when their package is arriving and can make arrangements to be present when it’s delivered. This helps reduce missed deliveries and enhances customer satisfaction.
3. Reduced Customer Complaints
Informed Delivery also helps reduce customer complaints. With the digital preview, customers have a clear and accurate view of their mail pieces, reducing the risk of errors or missing items. This reduces the likelihood of complaints and improves customer trust in your brand.
Examples of Informed Delivery Success Stories
Several online retailers have already successfully implemented Informed Delivery and are reaping the benefits. For example, Birchbox, a beauty subscription service, added personalized messages to their Informed Delivery emails, resulting in a 70% open rate. Another example is Target, which added scannable barcodes to their mail pieces, allowing customers to quickly and easily track their packages.
Conclusion
Informed Delivery is a program that can benefit online retailers in several ways. It increases customer engagement, improves delivery accuracy, and reduces customer complaints. By implementing Informed Delivery, you can enhance your customer’s experience and ultimately boost your business.
