Why Informed Delivery is a must-have for Your Business Mailings
In the digital era, businesses are continuously looking for ways to enhance their customer experience. Creating a comprehensive and effective marketing strategy is critical to stay ahead of the competition. However, with so many channels and mediums available, it can be challenging to make sure your message gets to the right person at the right time.
The United States Postal Service (USPS) recognized the need to provide a more advanced level of service to meet the expectations of today’s customers. Informed Delivery is USPS’s latest offering that gives your business an advantage in enhancing mail visibility and ensuring maximum reach.
What is Informed Delivery?
Informed Delivery is an innovative service that allows users to preview their letter-sized mail and see digital images of their incoming envelopes and postcards. It gives customers a reliable and convenient way to manage their mail and make informed decisions. As a business owner, you can use Informed Delivery to provide your customers with additional information about your mailings, including the ability to integrate interactive content.
Benefits of Informed Delivery for Your Business Mailing
As a business owner, Informed Delivery offers several benefits you should consider while planning your marketing strategy:
Enhanced Engagement
Informed Delivery allows businesses to add interactive elements to their mailings, such as images, calls to action (CTAs), and personalized messages. This leads to higher engagement rates as customers can access additional information and deals even before the physical mail arrives.
Improved Brand Awareness
Your Informed Delivery campaign can include a preview of the mail content and a digital banner that displays your business’s logo, products, and services. This provides an opportunity to reinforce your brand message and increase brand awareness.
Increased Open Rates
Research has shown that Informed Delivery has increased open rates of physical mail by up to 11%. Customers receive a notification via email and on their dashboard once there is mail on its way. This leads to higher anticipation levels, and they are more inclined to engage with the physical mail when it arrives.
Better Tracking and Analytics
Informed Delivery provides advanced mail tracking and analytics that allow you to understand the effectiveness of your mailing campaigns better. You can gain insights into mail delivery times, the number of previews and clicks on the digital content, and demographic data. With these valuable insights, you can tailor your future mailings to target your audience better.
Conclusion
Informed Delivery is a powerful tool for your business mailing strategy. As a business owner, the ability to track, analyze, and engage your customers with your mailings is critical. Informed Delivery provides you with a comprehensive platform that allows you to improve engagement, enhance brand awareness, increase open rates, and gain valuable insights into mail campaigns. With Informed Delivery, your business mailings will have greater impact and generate higher returns on investment.
In conclusion, if you are serious about delivering exceptional customer experiences and staying ahead of the competition, Informed Delivery is a must-have for your business mailing strategy.
