Hashtags 101: How to Effectively Use Hashtags for Small Business on Social Media
Social media has become an integral part of marketing strategies for businesses of all sizes. One of the most popular features of social media is the use of hashtags. Hashtags are words or phrases preceded by the # symbol that categorize posts and make them more discoverable for users. Small businesses can use hashtags to increase their online visibility, create a community around their brand, and drive engagement.
Here’s a step-by-step guide on how small businesses can effectively use hashtags on social media:
1. Research Popular and Relevant Hashtags
First, businesses should research popular and relevant hashtags that are related to their industry, product, or service. This will help them to reach their target audience and engage with potential customers. Some popular hashtags, such as #TBT (Throwback Thursday) or #OOTD (Outfit of the Day), can be used by any business, while others may be more industry-specific like #organicfood or #photography.
2. Create Unique Hashtags
In addition to using popular hashtags, small businesses can create unique hashtags that reflect their brand and campaign. This will make it easier for customers to find and identify their posts. For instance, a bakery can use a hashtag like #FreshFromTheOven to showcase their daily specials and new products. However, businesses should ensure that their hashtags are easy to read, not too long, and not difficult to spell.
3. Be Specific and Relevant
It’s important for businesses to be specific and relevant to their target audience. This means using hashtags that are specific to their niche and not just using broad, generic hashtags. For example, a pet store can use #doglovers instead of #animals or #pets. Furthermore, using hashtags that are relevant to current events or holidays can help to increase engagement with customers.
4. Use Trending Hashtags
Businesses can also use trending hashtags that are popular in the moment to increase their visibility and reach. This can be done by staying up-to-date with current trends or events and incorporating them into their social media strategy. However, businesses should ensure that the trending hashtag is relevant to their brand and not just purely for gaining attention.
5. Monitor Hashtag Activity
To measure the effectiveness of their hashtag strategy, businesses should monitor the activity and engagement of their hashtags. This can be done by using social media analytics tools that offer insights such as reach, impressions, and engagement rate. Based on the results, businesses can adjust their hashtag strategy accordingly.
In conclusion, using hashtags on social media can be a powerful marketing tool for small businesses. By using relevant and specific hashtags, creating unique hashtags, staying up-to-date with current trends, and monitoring their activity, businesses can increase their visibility and create engaged communities around their brand.
