Rise of Sustainable Fashion at the Fashion Awards 2021
The fashion industry has undergone a significant transformation in recent years as the call for sustainability and ethical production has grown louder. The Fashion Awards 2021 had showcased the rise of sustainable fashion. With a greater emphasis on environmentally friendly practices, many designers and brands have realized the importance of taking responsibility for their impact on the environment. Here’s how they’re taking action.
The Move Towards Sustainable Materials
The fashion industry has traditionally relied heavily on synthetic materials such as polyester. However, many designers are now moving towards sustainable materials such as organic cotton, recycled polyester, and Tencel. These eco-friendly materials emit fewer pollutants and require less water and energy to produce, reducing the industry’s carbon footprint. Brands such as Stella McCartney, Ganni, and Gabriela Hearst have been leading the way in sustainable textile production, emphasizing the importance of incorporating ethical materials in their products.
The Reduction of Carbon Footprint
The fashion industry is responsible for an enormous amount of greenhouse gas emissions, mainly due to the production of textile fibers and garment manufacturing. However, the industry is making significant strides in reducing its carbon footprint. Brands are looking for ways to reduce their emissions by using less energy, embracing renewable energy sources, and implementing more energy-efficient processes throughout both the production and transportation of goods. The sustainable initiatives by brands such as Allbirds, Everlane, and Patagonia demonstrate their commitment to reducing their carbon footprint.
Efforts Towards Ethical Production
Ethical production is another significant area of concern in the fashion industry. The use of modern-day slavery, child labor, and unfair wages and work conditions are widespread in the industry. Brands are now becoming diligent in conducting audits of their supply chains, ensuring that all workers involved in the production process are treated fairly and provided with suitable working conditions. Brands such as Levi’s and H&M are making efforts to become more transparent about their supply chains, while brands like Burberry are working to eliminate any unethical practices.
Conclusion
The rise of sustainable fashion at the Fashion Awards 2021 is a testament to the fact that the fashion industry is taking the call for sustainable practices seriously. With a growing demand for sustainable fashion, brands have realized that environmentally-friendly practices not only benefit the planet but also appeal to consumers, giving them a competitive advantage. By incorporating eco-friendly materials, reducing their carbon footprint, and ensuring ethical production, the fashion industry is taking the necessary steps towards a sustainable future.
