FedEx’s 4 Cultural Values Driving the Company’s Success
Ever wondered what sets successful companies apart from others? The answer to that question is often the same – their corporate culture. Companies with a strong, well-defined culture tend to outperform their peers. FedEx, one of the world’s leading delivery services, is a great example of such a company.
Established in 1971, FedEx has come a long way in the world of global logistics and transportation. The company’s success can be attributed to its ability to create a culture that is both employee-centric and customer-focused. This culture is built around four core values that serve as the guiding principles for everything that the company does.
The 4 Cultural Values that Drive FedEx’s Success
People-Service-Profit (PSP) Philosophy
FedEx believes that the three essential components that create a successful business are people, service, and profit. The company’s founder, Fred Smith, believed that if you put people first by providing excellent service, profits would follow. This approach guides every decision made by FedEx, and it has been the cornerstone of the company’s success.
The Purple Promise
The Purple Promise is FedEx’s pledge to make every customer experience outstanding. FedEx recognizes that the customer is the lifeblood of the business and that their success is strongly tied to the customer’s satisfaction. The company’s employees are trained to go the extra mile to ensure that customers have a great experience with FedEx, and that is why the “Purple Promise” is so crucial to their ongoing success.
The FedEx Spirit
The “FedEx Spirit” is the unique attitude and culture that embodies the company’s brand. This spirit is characterized by a “can-do” attitude, a focus on teamwork, treating everyone with respect, and operating with the utmost honesty and integrity. This winning attitude is present in every department and every employee, which is one reason why FedEx consistently outperforms its peers.
The Warrior Spirit
The Warrior Spirit is an intense dedication to the company’s mission, and the willingness to persevere through any challenge. FedEx’s founders believed that they were fighting a battle against cumbersome shipping processes and long delivery times, and this mindset continues to this day. This fighting spirit leads to continuous innovation and improvement, which has enabled the company to remain competitive in an ever-changing industry.
Conclusion
FedEx’s success is not just about delivering packages; it is about delivering on the company’s promise to make every customer experience world-class. This has been made possible because of the company’s four core cultural values. The People-Service-Profit philosophy, the Purple Promise, the FedEx Spirit, and the Warrior Spirit are the guiding principles that drive every decision and action taken by the company. These values have enabled FedEx to create a culture of excellence that continues to propel the company forward in the highly competitive logistics industry.
