Unpacking What Is Fenty Beauty: All You Need to Know
When Rihanna launched her beauty brand, Fenty Beauty, in 2017, it took the industry by storm. The brand’s inclusive approach quickly gained a cult-like following, creating buzz for its diverse range of foundation shades and innovative product offerings. In this article, we’ll explore what Fenty Beauty is all about, how it’s changing the beauty industry, and what makes it unique.
What is Fenty Beauty?
Fenty Beauty is a makeup brand founded by Rihanna in September 2017. The brand is known for its diversity and inclusion, with a wide range of products and shades that cater to all skin tones and types. Fenty Beauty’s mission is to create makeup that is both inclusive and effective, revolutionizing the beauty industry along the way.
Why is Fenty Beauty Changing the Beauty Industry?
Fenty Beauty has had a significant impact on the beauty industry, particularly in terms of inclusivity and diversity. The brand’s launch of 40 foundation shades (now expanded to 50) in a market where most brands offer less than 20, sent a loud message to the industry about the need for diversity in product ranges. The brand also features models of all skin tones in their advertising campaigns, which has been heralded as a step in the right direction towards inclusivity in the beauty industry.
Fenty Beauty’s influence has also sparked a wider conversation about the need for more diversity and representation in the beauty industry as a whole. Other brands have followed suit by expanding their shade ranges and featuring diverse models in their campaigns.
What Makes Fenty Beauty Unique?
Fenty Beauty’s approach to inclusivity is what sets it apart from other brands. When the brand was launched, Rihanna stated that she wanted to create makeup for all skin types and tones, and she has delivered that in spades. In addition to their impressive shade range, Fenty Beauty also offers products that are suitable for people with sensitive skin, including their Pro Filt’r Soft Matte Longwear Foundation.
The brand’s product offerings are also unique. Their Gloss Bomb Universal Lip Luminizer quickly became a cult favorite, with the product praised for its hydrating and non-sticky formula. The brand has also released innovative products such as Body Lava, which is a body luminizer that creates a dewy, sun-kissed glow.
Key Takeaways
Fenty Beauty is a makeup brand founded by Rihanna in 2017. The brand is known for its diversity and inclusivity, with a wide range of products and shades that cater to all skin tones and types. Fenty Beauty is changing the beauty industry by leading the charge on inclusivity and sparking a broader conversation about the need for more diversity in the beauty industry. What makes Fenty Beauty unique is its approach to inclusivity and its innovative product offerings.
If you’re looking for makeup that caters to your skin’s unique needs while making a statement about inclusivity, Fenty Beauty is a brand that you should definitely check out.
