10 Sustainable Fashion Brands You Need to Know About in 2021
Sustainability has emerged as a buzzword in the fashion industry in recent years. Thanks to the growing awareness about the impact of fashion on the environment, consumers are becoming more mindful of their purchasing choices. In response, many fashion brands are now focusing on sustainable practices that reduce environmental harm and promote ethical production.
Here are ten sustainable fashion brands that you should know about in 2021:
1. Patagonia
Patagonia is a well-known outdoor clothing brand that has a strong commitment to sustainability. The company has been a leader in using recycled materials, organic cotton, and fair trade practices. Patagonia also donates 1% of sales to environmental causes and encourages its customers to repair their products instead of replacing them.
2. Everlane
Everlane is a fashion brand that is transparent about its supply chain and pricing. The company uses sustainable materials like organic cotton, recycled polyester, and Tencel to create high-quality pieces that are both stylish and ethical. Moreover, Everlane has a ‘pay what you want’ program that allows customers to choose their price for certain items and donates the proceeds to help garment workers around the world.
3. Reformation
Reformation is another fashion brand that is committed to sustainability and transparency. The company uses sustainable fabrics, vintage clothing, and deadstock material to create fashion-forward pieces. Moreover, Reformation has a ‘Carbon Credit’ program where the brand offsets its carbon emissions by investing in renewable energy projects.
4. Stella McCartney
Stella McCartney is a luxury fashion brand that has a strong focus on sustainability. The company uses sustainable materials like organic cotton, recycled plastic bottles, and upcycled fabrics to create its collections. Moreover, Stella McCartney is committed to reducing environmental harm by using regenerative agriculture and implementing circular processes.
5. Outerknown
Outerknown is a sustainable fashion brand that creates casual clothing made from recycled materials like fishing nets and plastic bottles. The company is also committed to fair labor practices and reducing its environmental impact.
6. Mara Hoffman
Mara Hoffman is a fashion brand that uses sustainable materials like organic cotton and linen to create boho-inspired pieces. The company is also committed to transparency and ethical production, partnering with fair labor factories in Peru and India. Moreover, Mara Hoffman also offers a free repair program for its products to promote circularity.
7. Eileen Fisher
Eileen Fisher is a sustainable fashion brand that uses organic fabrics, recycled materials, and circular design principles to create timeless pieces that last. The company is also committed to ethical production, fair labor practices, and reducing its carbon footprint. Moreover, Eileen Fisher also offers a buy-back program where customers can return their used Eileen Fisher garments for a store credit.
8. Nudie Jeans
Nudie Jeans is a denim brand that focuses on sustainability and ethical production. The company uses organic cotton and recycled materials to create its jeans and implements circular design principles to minimize waste. Moreover, Nudie Jeans also offers a free repair and recycling program for its products.
9. Amour Vert
Amour Vert is a sustainable fashion brand that uses eco-friendly materials like Tencel, organic cotton, and recycled polyester to create stylish pieces. The company also partners with American Forests to plant a tree for every tee shirt sold and is committed to reducing its carbon footprint and water usage.
10. People Tree
People Tree is a fair trade fashion brand that uses organic cotton, traditional handloom techniques, and natural dyes to create sustainable pieces. The company is also committed to fair labor practices, helping small-scale farmers, and promoting eco-friendly packaging.
In conclusion, sustainable fashion is no longer a niche segment of the industry. Consumers are demanding transparency and ethical production, and these ten fashion brands are leading the way by implementing sustainable practices that minimize environmental harm and promote social responsibility. By supporting these brands, consumers can make a conscious effort towards a greener and more ethical fashion industry.