Exploring the 4 Traits of Popular Culture: What Makes Trends Stick?
Pop culture is a reflection of our society and has always been a reflection of our current state of mind. From fashion to music to movies, pop culture trends provide a window into what we value, what we believe, and what we aspire to be. But what makes some trends stick while others fizzle out and fade away? In this article, we’ll explore the four traits of popular culture that allow trends to stand the test of time.
1. Universality
One of the most important traits of popular culture is that it appeals to a broad range of audiences. Successful trends, whether it’s a fashion style or a type of music, are those that can be enjoyed by people across age groups, genders, races, and socioeconomic backgrounds. For instance, consider an iconic trend like denim jeans – they’re universally popular because they can be worn by anyone, any time, anywhere. Pop culture trends that are accessible and relevant to a wide spectrum of people are more likely to stay relevant and enduring.
2. Relevance
Pop culture trends resonate because they are relevant to the times we’re living in. Trends that reflect our current social, political, or cultural climate are more likely to gain traction and maintain their popularity. For example, during the pandemic, trendsetters emphasized comfortable and cozy clothing because people were working and schooling from home. The rise of TikTok has been propelled by their ability to connect with the current cultural zeitgeist. Pop culture trends that address the issues, concerns, and aspirations of the society they reflect have the most staying power.
3. Authenticity
The most enduring pop culture trends are those that are authentic and genuine. Trends that emerge from niche communities and subcultures and are organic, not forced, can often catch on with wider audiences. For instance, hip-hop culture started in African-American and Latino communities in New York and has grown into a worldwide phenomenon. Trends that are created by ordinary people, rather than manufactured by corporations, tend to capture the authenticity and originality that’s needed to stick around.
4. Adaptability
Finally, pop culture trends that are adaptable and can evolve with changing times are the ones that stick around. A trend that can keep up with the times and innovate will have greater staying power than one that doesn’t. For instance, the music industry has experienced a technological revolution over the last few decades, and artists who can evolve their music styles to stay relevant have continued to thrive, while those that remained stagnant fell by the wayside. Trends that can adapt to changing times are more likely to remain relevant and beloved far into the future.
Conclusion
In conclusion, pop culture trends are influenced by our society’s norms and values and can tell us a lot about who we are and where we’re headed. The four traits – universality, relevance, authenticity, and adaptability – are critical elements for trends to gain popularity and sustain it for the long haul. By understanding these traits, we can gain insights into why some trends take off, while others don’t. Understanding the traits of popular culture trends can also help us create content that resonates with audiences and stands the test of time. So whether you’re creating content for your business, or you’re a trendsetter in your own right, keep these traits in mind to make your mark on popular culture.
